Manager, Customer Marketing

We are a rapidly growing company that’s revolutionizing the way the restaurant and retail industries do business by pairing technology with an extraordinary commitment to customer success. We help businesses streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant and retail community to delight guests, do what they love, and thrive.

About the Roll:

We're seeking a Customer Growth Lifecycle Marketing Manager to unlock revenue growth from our existing customer base through data-driven nurtures and segmented customer experiences. This role sits on the Customer Marketing Growth team and is focused on driving ARPU (Average Revenue Per User) growth and retention through lifecycle marketing programs.

You'll be responsible for developing upsell and cross-sell strategies that guide customers through value realization journeys. Using deep customer behavioral insights and compelling storytelling, you'll create personalized experiences that drive customer demand toward expansion opportunities. This role is supported by marketing operations, analytics, and a best-in-class creative team.

This is an ideal role for a marketing professional who thrives on customer-centric growth strategies and has a proven track record of turning customer data into revenue-generating marketing programs.

 

Key Responsibilities

• Design and implement lifecycle marketing programs that drive upsell demand from existing customers, including automated nurture sequences and triggered campaigns
  
  
• Leverage Customer Data Platform (CDP) to analyze customer behavior, usage patterns, and engagement metrics and develop customer segmentation strategies and journey maps
  
  
• Monitor and strategize to achieve key performance indicators (KPIs) including program engagement, MQL (Marketing Qualified Leads), MQL conversion rates (including traffic: MQL and MQL: Opp), and self-service purchases 
  
  
• Create detailed customer personas and behavioral segments to inform the creation of customer journey maps that identify key expansion moments
  
  
• Coordinate with analytics teams to measure campaign impact and ROI
  
  
• Partner cross-functionally with Product, Sales, and Customer Success teams to coordinate outreach to expansion-ready accounts, ensuring consistent messaging across customer touchpoints

Do you have the right ingredients? (Requirements):

• 5+ years of B2B lifecycle marketing experience with demonstrated focus on customer growth and retention
• Data-driven decision maker who balances analytical insights with creative marketing approaches
• Hands-on experience with customer engagement platforms (Braze, Marketo, Customer.io, or other) and familiarity working with Customer Data Platforms (CDP)
• Strong analytical skills with experience in customer segmentation, A/B testing, and performance measurement
• Knowledge of B2B SaaS customer lifecycle and demand funnel 
• Exceptional writing skills with ability to create compelling, conversion-focused content for SMB audiences

 

AI at Toast

At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).

Pay Range$100,000—$160,000 USD

 

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient