Sales - Industrial - Lead Generation/Salesforce Optimization

Matrix designs, manufactures, and sells innovative technological products that help keep people safe. Originally focused on the underground coal mining industry, Matrix has expanded into new industrial markets in the United States and globally.

We are currently seeking a dynamic and detail-oriented Lead Generation and Salesforce Intern to join our team. In this role, you will be responsible for supporting our sales efforts through effective lead generation and optimizing our Salesforce CRM system. This is an excellent opportunity to gain hands-on experience in sales operations and CRM management. This position works in a team environment at our Lexington, KY office. This is not a remote position. This is a paid internship.

This position reports to the Vice President of Industrial Sales.

Duties and Responsibilities

• Lead Generation:

o Research and identify potential leads through various online and offline channels.

o Develop and maintain a database of potential clients and prospects.

o Monitor and analyze the effectiveness of lead generation activities and suggest improvements.

• Salesforce Optimization:

o Assist in the daily management and optimization of the Salesforce CRM.

o Clean and update the Salesforce database by ensuring accurate data entry and removing duplicates.

o Support the sales team by creating reports, dashboards, and workflows to enhance productivity.

o Collaborate with sales and marketing teams to ensure Salesforce supports business processes effectively.

• Data Analysis & Reporting:

o Analyze lead generation data to identify trends, insights, and opportunities for improvement.

o Prepare and present regular reports on lead generation and Salesforce optimization efforts.

o Provide recommendations based on data-driven insights to enhance lead quality and conversion rates.

Qualifications & Competencies

• Currently pursuing a degree in Marketing, Business Administration, or a related field.

• Familiarity with Salesforce CRM is preferred but not required; training will be provided.

• Strong research and analytical skills.

• Excellent written and verbal communication skills.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

• Ability to work independently and as part of a team.

• Detail-oriented with a focus on accuracy and quality.

• Enthusiasm for learning and developing new skills in a fast-paced environment.

Working Conditions

• Working for this position are primarily in an office environment.

Physical Requirements

The employee is occasionally required to stand, walk and stoop, or crouch. The employee may need to lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.