Market Intelligence and Data Analyst, The Fuqua School of Business

Duke University:

 

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

 

 

Position Summary

Market Intelligence and Data Analyst

 

Job Description:

 

The Market Intelligence and Data Analyst is a member of the Marketing team responsible for managing operations for the school’s external rankings, its market intelligence, and campaign, website and social media analytics. A successful candidate for this position will need to have exceptional attention to detail along with a superior capability in project management and strong communications skills. This position reports to the Director of Market Intelligence (DMI) and supports the Marketing Leadership Team. The position works closely with data representatives from each of the school’s departments to maintain the school’s compliance with external rankings organizations, and collaborates with colleagues on the digital team to coordinate data for the school’s website, campaign and social media analytics.

 

Essential Duties and Responsibilities:

 

Business School Rankings:

• Manage ranking project calendars and conduct outreach on schedule/deadlines
• Lift issues from data owners to DMI
• Coordinate individuals in departments for departmental review
• Coordinate alumni outreach including data pulls and outreach letters
• Research/supply background and previous years reports as needed
• Input and formatting of change analyses for leadership review as needed
• Maintain logistical contact with publishers
• Review and input rankings data into portals
• Manage change requests/reconciliations
• Support audit processes and background requests
• Analyze methodology and ranking results and communicate to the leadership team as needed

 

Marketing Analytics:

• Aggregate and analyze data from multiple sources to create monthly campaign reports
• Pull Google, mass email, social media and CRM data from campaigns in process and format for DMI use and dissemination in standing meetings and reports
• Develop and maintain web analytics reports in Google Analytics and Google Data Studio
• Monitor campaign performance and lift issues to DMI on a regular basis
• Support end of campaign and end of fiscal year reporting

 

Market Intelligence:

• Develop queries, reports, dashboards in deep listening tools such as Brandwatch
• Develop report and dashboards in social aggregator tools such as Benchmark
• Collect market intelligence from various sources (applicant media discussion forums, business education news portals, social media sites, etc.) on a regular basis
• Analyze market intelligence data (largely tex