Senior Manager, Marketing (The Shop)

ABOUT THE SPRINGHILL COMPANY:Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.
ABOUT THE THE SHOP:THE SHOP is the community-connecting brand within The SpringHill Company (TSHC), founded by LeBron James and Maverick Carter, that is committed to empowerment through culturally impactful conversations, dynamic live experiences and a range of bespoke product essentials that embody the essence of a barbershop. Created in 2018 by Paul Rivera and Randy Mims, the brand remains at the forefront of culture, with the award-winning series that brings together your favorite artists, athletes, entertainers and advocates for unfiltered conversations. The Shop is where culture shapes up. 
ROLE OVERVIEW: As Senior Marketing Manager of the Emmy-Award-winning brand THE SHOP, you are a multi-faceted marketing professional who can build breakthrough integrated marketing campaigns that help drive the mission, brand position, and impact of THE SHOP. Your expertise is fueled by an innate understanding of, and passion for, entertainment, sports culture, music, and art, combined with an strong track record designing high-impact, 360-degree strategic and creative solutions - with a focus on those at the intersection of the digital x social landscape.
The Senior Marketing Manager will be responsible for developing and executing comprehensive brand marketing and digital strategies that effectively promote THE SHOP brand by reaching and engaging target audiences across various platforms. The Senior Marketing Manager, will be responsible for ideating, driving, and executing all marketing across all THE SHOP initiatives.
This individual will lead a Marketing & Social team, collaborating closely with cross-functional teams to ensure alignment with overall business objectives and target audience needs. In this role, you will play a pivotal role in not only shaping and communicating our brand identity, messaging, and positioning across all channels, but also leveraging their expertise in content marketing, social media, digital advertising, and analytics to drive brand awareness and customer acquisition.
The ideal candidate dreams big, acts quickly, brings a positive energy and collaborates with ease. The right candidate will embody these ideals and be ready to make an immediate, measurable impact in this role.

RESPONSIBILITIES

• Ideate, develop, and execute THE SHOP overarching marketing strategy, planning and development to create full funnel integrated marketing campaigns through a storytelling- first lens, aligned with The Shop objectives and hit established KPIs 
• Serve as lead for day-to-day management/execution of 360 marketing campaigns and media plans against key initiatives across content, digital, products and experiential 
• Map the customer journey and ensure all marketing touchpoints drive connection between The Shop brand and consumers through innovative storytelling that aligns with the brand, resonate with target audiences (s), and is attune with the cultural landscape
• Lead the social media team and help lead strategy, content development and community management to drive brand awareness and audience engagement/growth across all social platforms and integrates seamlessly into overall marketing strategies 
• Collaborate with Brand Partnerships team to develop and lead execution of go-to-market plans for any key campaigns supporting any sponsored opportunities 
• Foster strong cross-functional relationships across Creative, Production, Post-Production, and Legal
• Conduct market research and analysis for new marketing ideas, opportunities, or cultural moments that promote growth,  enhance brand awareness and reach new audiences 
• Define and establish The Shop voice, identity, and messaging to consumers and ensure consistency across all communication channels and touchpoints
• Manage day-to-day with paid agency to plan, execute and optimize paid campaigns, while monitoring and analyzing performance to drive traffic, leads and conversions, ensuring goals are met  
• Identify synergy opportunities within the TSHC brands to help amplify The Shop
• Have a constant pulse on current cultural/digital trends, consumer needs, and marketi