Senior Product Manager (Private Label)

Location: Pittston, PA. This is a hybrid position with Tuesdays and Thursdays onsite. 

Senior Product Manager (Private Label) at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package, Paid Time Off Program, and Profit Sharing

• Hybrid Work Environment

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90+ years

Position Summary:

The Senior Private Label Product Manager is responsible for leading the strategy, development, sourcing, and lifecycle management of Benco Dental’s private-label portfolio across multiple categories. This role drives innovation, revenue growth, and margin performance while ensuring delivery of high-quality, clinically relevant products aligned with Benco’s brand and operational standards.

As a senior leader, this position influences cross-functional teams and enterprise initiatives, partners closely with vendor networks, and plays a key role in shaping long-term private-label strategy, sourcing direction, and portfolio expansion. The role serves as a strategic advisor to leadership while executing end-to-end product initiatives from concept through commercialization.

Do YOU Possess These Skills and Attributes?

• Advanced analytical and financial insight.

• Strategic thinking and portfolio planning capabilities.

• Executive-level communication and presentation skills.

• Strong leadership and stakeholder influence skills.

• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.

• Strategic leadership and execution

• Customer and market orientation

• Cross-functional influence and collaboration

• Financial ownership and accountability

• Innovation and continuous improvement

Do These Responsibilities Interest YOU?

Strategic Leadership & Portfolio Ownership

• Lead long-term strategy and roadmap development for Benco Dental™ and ValuLine® private-label portfolios.

• Identify high-impact growth opportunities through market analysis, customer insights, and competitive benchmarking.

• Drive category expansion, portfolio optimization, and product rationalization initiatives.

• Provide strategic recommendations to leadership on investment priorities and portfolio direction.

Product Development & Commercialization

• Lead complex product development initiatives from ideation through commercialization and lifecycle management.

• Define product requirements, positioning, and pricing strategies aligned with financial and customer objectives.

• Oversee packaging, branding, regulatory alignment, and product documentation.

• Partner with Marketing and Sales to develop go-to-market strategies, sales enablement tools, and launch plans.

Vendor Strategy & Sourcing Leadership

• Establish and lead global sourcing strategies to ensure cost competitiveness, supply continuity, and risk mitigation.

• Negotiate complex vendor agreements, pricing structures, and long-term supply contracts.

• Strengthen strategic supplier relationships and evaluate new manufacturing partners.

• Lead initiatives related to cost optimization, tariff mitigation, and supply diversification.

Cross-Functional Leadership

• Serve as a senior liaison across Sales, Marketing, Supply Chain, Quality, Finance, and Operations.

• Influence and align stakeholders across departments to deliver strategic product initiatives.

• Mentor and guide junior product managers and cross-functional team members.

• Support enterprise initiatives, planning cycles, and executive-level presentations.

Financial Ownership & Performance Management

• Own financial performance across assigned categories, including revenue, margin, and lifecycle profitability.

• Develop business cases and investment models to support new product initiatives and sourcing strategies.

• Monitor KPIs, product adoption, and portfolio health to drive continuous improvement.

• Support annual planning, forecasting, an