Senior Marketing Manager, Global Channels and Experiences

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in New York City or San Francisco.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

The Global Channels and Experiences team exists to connect the global talent community to talk about what works. That’s because the innovative programming and communities we create for LinkedIn’s Talent Solutions customers helps talent leaders build trust, create connections, and drive business value. As a core component of this larger team, the LEAD Program Manager focuses on curating and connecting the LEAD community and ensuring the experiences and content developed for the LEAD community aligns to our business objectives.  

This position offers a unique and exciting opportunity to connect with leaders from the world's biggest companies, gain insight into LinkedIn's business and build meaningful relationships with our LinkedIn leadership team.    

Responsibilities:

Develop Strategy for LEAD Fiscal Year Calendar 

• Work closely with Global Channels and Experiences teams to ensure Fiscal Year LEAD Calendar aligns to business objectives across target and top accounts
• Align with Talent Connect Franchise and Executive Engagement Strategy, Content and Operations leads to ensure bandwidth and identify connectivity across other customer programs 
• Collaborate with Experiences/Operation lead on budget forecasting based on prospective calendar and activation types 
• Define activation types in alignment key stakeholders 
• Support LEAD activations on-site as needed 

Oversee LEAD Communications Strategy and Execution 

• Develop and manage overall customer comms timeline for in-person and virtual LEAD activations 
• Develop LEAD Communications messaging framework and ensure Content Lead and Act/Operations team are aligned on final drafts 
• Develop and execute plan to streamline LEAD list management, nomination, vetting processes 
• Oversee management of LEAD Inbox  

Develop LEAD at Talent Connect Strategy  

• Partner with Talent Connect Franchise Marketing Strategy lead and Audience Acquisition/Field Marketing teams to ensure alignment and clear R&Rs across LEAD at Talent Connect allocation and invite process   
• Collaborate with Content and Activations/Operations leads to determine LEAD at Talent Connect Activation Plan across activation types and capacities in alignment with broader Talent Connect approach  
• Collaborate with Experiences/Operation lead on LEAD at Talent Connect budget forecasting based on calendar and activation types 
• Collaborate and align with Exec Engagement program strategy lead where necessary to ensure continuity and programming efficiencies 
• Support LEAD at Talent Connect on-site activations as determined with Talent Connect core workstream leads 
• Pull in relevant stakeholders as needed to agency strategy work and ideation 

Measurement & Reporting 

• Develop and manage LEAD measurement and reporting in alignment with business objectives, align plan to capture and track quantitative and qualitative metrics aligned to Fiscal Year plan 
• Align with Global Channels and Experiences partners on overall reporting cadence, channels and ownership; identify areas of optimization and efficiencies 
• Make recommendations to optimize on an ongoing basis to ensure measurement and reporting is leveraged to help inform the business and programming recommendations 
• Ensure survey and other reporting mechanics are in place 

Qualifications

Basic Qualifications:    

• BS/BA degree or equivalent experience
• 6+ years' experience in marketing, communications, executive engagement, or program management 

Preferred Qualifications:   

• Experience designing content and conversations at the intersection of business