Senior Director, CRM & Loyalty Partnerships

The purpose of this role is to develop go-to-market strategy that encompasses the product vision, positioning, pricing and promotion with a focus on increasing market awareness and contribute to product and technology strategy.

Job Description:

The Senior Director, CRM & Loyalty Partnerships will build and manage multiple Alliance partnerships, supporting the go to market for CDS&A solutions.   This role will report to the SVP Alliance Partner Lead and will organize, team, and originate opportunities with new or existing customers to accelerate customer acquisition and market penetration overall The individual will work closely with leadership to develop a quantifiable market expansion plan and will be responsible for identifying customer portfolio joint Alliance partner teaming, accelerating inbound opportunity origination, bringing Merkle customer opportunities to the Alliance partner, a will coordinate and oversee the alignment of Alliance Partner and Merkle business representatives to on pipeline opportunities. Closely working with sales and client teams, this role will support and lead relationships with the assigned Alliance partners.   

 

You are: 

• Experienced in managing Alliance partners to achieve quarter over quarter revenue growth 

• Organized and skilled at communicating (verbal and written) relationship productivity and overall health 

• Data-driven, proficient in sales process and methodologies, especially Alliance partner teaming models  

• Well versed and current on the leading offerings, various marketing technologies, market trends, and solutions 

• A persuasive, self-starter and quick study who is organized and disciplined 

• Comfortable working with VP and SVP leadership 

• A "plugged in" professional with an active network of contacts 

You will: 

• Align closely with the business on partnerships strategy and development 

• Lead the partnership relationship with partner managers to increase sales and marketing programs directly with our partner's sales and