Field Marketing Manager - Americas

Position Overview 

The Field Marketing Manager – Americas will own the field marketing strategy, plan and results for a defined pod or business unit within the Americas region, with a primary focus on generating marketing-sourced pipeline and bookings. This role combines strategic planning and hands-on execution across integrated campaigns, events, webinars and ABM programs, in close partnership with Sales and cross-functional Marketing teams. 

As a senior individual contributor on the Americas Field Marketing team, this person will: 

• Lead the development and execution of pod-level field marketing plans aligned to regional and business unit goals. 

• Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings. 

• Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights. 

• Shape team-wide processes and workflows and provide day-to-day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority. 

 

 Key Responsibilities

• Strategy & Planning 
  • Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings targets. 

• • Translate GTM plays and regional priorities into integrated field programs that pull the right marketing levers at the right time across the customer journey. 

• • Use data, insights and AI tools to seize opportunities, refine targeting, and continuously optimize program mix and investment. 
• Campaigns, Events & ABM 
  • Design and execute multi-channel field campaigns, including events, webinars, ABM motions and localized programs that support both new logo and expansion goals. 

• • Own end-to-end delivery of field marketing activities — brief development, project management, enablement, execution and debriefs — with extreme attention to detail and operational rigor. 

• • Partner with Demand Generation, Product Marketing, Brand, and Corporate Events to ensure Americas field programs are on-brand, on-message and coordinated across channels. 
• Sales & Cross-Functional Partnership 
  • Build strong, trust-based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews. 

• • Align on coverage models, territories, key accounts and follow-up expectations with BDR/SDR teams; ensure smooth handoffs from MQL to opportunity and into bookings. 

• • Collaborate with other Field Marketing Managers across Americas to share best practices, standardize processes and identify opportunities to scale what works. 
• AI-Enabled Execution & Innovation 
  • Champion the use of AI across field marketing workflows — from audience and target account list refinement to content creation, testing and reporting — to increase throughput and impact. 

• • Pilot new AI-driven tactics in partnership with Brand, Content and Demand Generation, and document learnings to inform broader adoption. 
• Measurement, Reporting & Optimization 
  • Own pod-level field targets and KPIs; track and report on MQLs, opportunities, pipeline