Senior Product Designer, Provider Growth

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the role:

At Headway, our network is our competitive advantage. We're building the largest national network of therapists and prescribers who accept insurance—currently over 60,000 active providers and growing. The more providers we activate, the more patients we can serve, and the greater our impact on mental healthcare access.

As a Senior Product Designer for Provider Acquisition, you'll own the design of our top-of-funnel experiences—the landing pages, lead forms, and acquisition flows that turn interested providers into qualified leads. This is high-leverage growth work: small improvements in conversion can translate to thousands of additional providers joining our network and tens of thousands more patients getting access to care.

You'll be embedded in a new pod focused exclusively on acquisition, working closely with product marketing, engineering, and data to rapidly test, learn, and optimize.

What makes this unique:

This is traditional growth design work in a mission-driven context. You'll need to balance the craft and polish of consumer product design with the velocity and experimentation mindset of a high-performing growth team. Success means being energized by metrics, comfortable with rapid iteration, and excited to see how a color change, copy tweak, or form redesign impacts conversion rates. You'll ship variations weekly, analyze results, and continuously refine—all while maintaining design quality that makes providers feel confident choosing Headway.

In this role, you'll:

Own the design of provider acquisition experiences

• Lead design for landing pages across different segments (therapists, prescribers, group practices) and states
• Design and optimize lead forms to maximize submission rates while capturing the information we need
• Create compelling visual design and messaging that resonates with providers and drives action
• Design re-engagement campaigns for the ~150K providers who've previously shown interest but haven't completed signup

Drive growth through rapid experimentation

• Run continuous A/B tests and experiments to improve conversion at every step of the acquisition funnel
• Work closely with data and product marketing to identify opportunities, form hypotheses, and validate results
• Move fast—shipping multiple experiments per week when needed—while maintaining design quality
• Develop an intuition for what works through constant learning and iteration

Collaborate deeply with cross-functional partners

• Partner with product marketing on messaging, positioning, and campaign strategy
• Work with engineering to build experimentation infrastructure and ensure designs are shippable quickly
• Collaborate with data to understand user behavior, set success metrics, and analyze experiment results
• Coordinate with the growth marketing team on channel-specific needs and campaign launches

Bring consumer product craft to growth work

• Apply strong visual design skills to create landing pages that feel polished and trustworthy
• Design interactions that reduce friction and guide providers smoothly toward conversion
• Develop mobile-optimized experiences (80% of our traffic is mobile)
• Balance aesthetic quality with performance—knowing when a design is "good enough" to ship and learn from

Contribute to design systems and team practices

• Build reusable components and patterns for landing pages and forms in our design system (Helix)
• Docume