Junior Data Strategist

Position: Junior Data Strategist 
Department: Strategic Planning
Reports to: Data Strategy Director

General Position Summary
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer their services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

Overview
The world is currently overflowing with data - user data, client data, panel data, third party data - and every company and platform thinks their data is THE key to unlocking business problems. Just as Wieden + Kennedy never subscribes to a single creative approach, we don’t buy that there’s any single best approach to data, so we’re looking for someone who can help us cut through the noise to match the right data resources with the right problem.
At Wieden + Kennedy, we strive to help brands find their voice in the world, which requires a deep understanding of both the brand and the world they’re operating in. This role will help us get sharper at finding and defining opportunities for our brands in culture.
This will require not only a facility with turning numbers into insights, but also a broad knowledge and comfort across many different sources of information. We will provide hands on training to help you leverage these sources and want you to see you develop expertise in these as you matriculate. The sources of information may include an awareness and fluency with different subscription platforms and panels like YouGov, Mintel, Brandwatch and Kantar’s Global Monitor, to confidently navigating Google Insights and Trends, to digging through Statista or search results, to mining consultancies like McKinsey and Accenture, to utilizing social management tools like Sprinklr - we want someone who can efficiently surface useful, inspiring data from a variety of sources to help answer pressing problems for our brands.
This is not just an analytics and optimization role. The data and insights developed by this person will be used to inform upstream strategic development for brands and campaigns, helping identify opportunities to better connect with consumers and the cultures they live in. This person will work across a variety of briefs and clients, including new business, which will keep things interesting and stimulating. There will also be responsibilities focused on reporting on creative performance or vetting the potential of an idea.
 
While we hope this person will be able to help translate their data discoveries into actionable insights, the storytelling and strategy development will largely be handled by the brand planners. Therefore this role is perfect for someone with an insatiable curiosity, a love of research and going down the rabbit hole, and a collaborative, thoughtful nature.

Major Responsibilities/Primary Functions include but are not limited to:
● Quickly understand a range of client business problems across a variety of categories;
● Identify and source relevant information and data from a broad assortment of sources depending on the brief - YouGov, GWI, Mintel, MRI Google Insights, Kantar Global Monitor, Search results, Statista, Brandwatch, Tagger, Helixa etc. Previous experience with these is desirable but on the job training will also be an expectation.
● Leverage owned social data to generated impactful reporting about content, campaigns, opportunities, or competitors (via Brandwatch, Sprinklr, Emplifi, Helixa)
● Sift through various sources to highlight and contextualize the most meaningful information to inspire brand planners and creatives (likely in the form of Google Slides or Docs);
● Partner with brand planners and work collaboratively to find the right information;
● Inspire new approaches to data and introduce new sources of thinking;
Requirements
● Bachelor’s degree, likely in a field with experience researching and forming hypotheses and opinions; Marketing, Mathematics, Economics, Communications, Data Science
● 1-2 years years experience in a related field or role such as cultural insights development, consumer research, trends analysis, journalistic fact-checking - roles focused on uncovering and or confirming truths and identifying the seeds of change and opportunity;
● Excellent research skills;
● Broad awareness of different data sources;
● Strong personal initiative and curiosity, an ability to keep digging and creatively think of different ways into a problem;
● Collaborates