Sr. Product Line Manager, UGG Innovation and Collaborations

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Product Line Manager, Innovation and Collaborations

Reports to:  VP of Product

Location:  Goleta, CA

The Role

The Senior Product Line Manager (PLM) of Innovation and Collaborations, acts as a central communication channel and facilitator between In Line PLM community, Design, Product Development, Innovation Team marketing teams, and cross-functional stakeholders to deliver globally relevant and brand-right product, reflective of our consumers’ needs. 

The Sr PLM of Innovation and Collaborations, will leverage in-depth knowledge of the UGG brand DNA, competitive positioning, marketplace innovation trends, consumer segmentation, and real-time sales information and insights to define category product strategy and line assortment plans. Combining art and science, this role drives collaboration with Product creation team and Design, to develop “the right” innovative products at the right time, maximizing UGG’s expression in the market, ensuring brand synergy and connection across categories.

The Sr PLM of I&C has ownership for assigned projects throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing and profitability; final execution, and global product line/business integration.  Accountable for projects performance including responsibility for sales and margin targets, product execution, and evaluation and implementation of new opportunities for the global omnichannel consumer. Drives cross-functional partnership as an influential senior team member to deliver strategic direction for the each project

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Works autonomously to build, drive and strategize product creation process; research and initiate new and existing business/product opportunities; research and interpret market trends for consumer and account opportunities; build the footwear line to support objectives of the SBU
• Help implement innovation strategy by working closely with the product development team and innovation team, to create, develop, execute and evaluate new products and all new launches
• Present new Innovation ideas to internal audiences.  Understand how to present product innovation and collab projects in a compelling way. Understand how to address and manage feedback from the audience in a collaborative manner.
• Ownership for overall strategy for assigned projects using inputs from crossfunctional teams involved, as well as, trend & market research.  Analyze global performance to strategically build an accurate range plan that optimizes sku efficiency.  Steer alignment with Design, Innovation and Development to ensure product segment is in line with brand DNA and competitive set.  Creates merchandising stories around color, materials to ensure commercial product flow; Provides training and guidance to junior team members for alignment across category team
• Work autonomously to identify opportunities with new innovative product and drives the merchandising matrix of assigned category.  Assist in identifying strategic opportunities for global category growth to meet financial goals.
• Ownership for line creation process including calendar, product price, segmentation, sku count, adoption, and all major meeting agenda inputs and outputs.
• Defines  business brief and line plan for new projects.
• Create innovation and cocreation concept briefs with end user product feature/benefit and cost structure.  Work directly with global product development and design in assuring product cost and integrity exists in the collections. 
• Responsible for alignment with Go to Market process through partnership with Design, Development, Marketing, Sales, and Omnichannel counterparts.  Serve as leading contributor/presenter at major milestones, sales launch, and ad hoc presentation needs.
• Support Marketing Collab team with product management functions
• Facilitate open dialogue with all channel and internal cross-functional partners to intelligently drive category business.
• Drive collaboration with cross functional teams to ensure balance brand and region/channel category needs; identify and create region/channel-