Innovation, Customer Experience and Direct Sales Communications Manager

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

The Innovation, Customer Experience and Direct Sales Communications Manager leads the strategy and execution of integrated communications that help bring innovative ideas and customer obsession to life. This role develops, plans, implements and manages communication programs that strengthen Allstate’s competitive advantage, build trust with internal and external stakeholders and reinforce a purpose-driven culture.
This role partners closely with leaders across the enterprise to support key growth initiatives, including product and feature launches, while ensuring clear, consistent and data driven messaging across channels. By orchestrating complex communication programs, elevating enterprise storytelling and institutionalizing scalable communication processes, the manager drives clarity, adoption and measurable business and reputation outcomes.

KEY RESPONSIBILITIES

• Lead Strategic Communications - Shape integrated communication strategies by translating research, data and external trends into bold, actionable recommendations that build reputation, trust and advocacy for Allstate.
• Champion Culture, Change and Purpose - Lead communications that advance Allstate’s purpose‑driven culture, model adaptability through change and influence others with a confident, human and optimistic approach.
• Own Complex Communication Initiatives – Develop, plan and lead end‑to‑end communication programs and projects, aligning key Allstate stakeholders, while navigating complexity and competing priorities.
• Drive Stakeholder Outcomes - Design and execute short‑ and long‑term strategies that engage Allstate’s key stakeholders with a clear focus on outcomes to strengthen enterprise reputation.
• Use Data to Inform Decisions and Direction - Interpret stakeholder insights to evaluate effectiveness, guide strategy adjustments and elevate the impact of communications.
• Elevate Allstate’s Storytelling - With a mindset of curiosity, develop integrated, enterprise‑level stories that reinforce Allstate as innovative, customer‑centric and caring, partnering closely with PR, media and enterprise teams.
• Serve as a Trusted Strategic Advisor - Provide communication counsel to leaders and business partners, influence decision‑making and act as a connector across teams and external partners.
• Lead High‑Impact Experiences - Own planning and execution of key meetings and events from strategy through delivery, ensuring experiences reflect the Allstate brand standards.
• PR/Media Relations & Issues Management: Partner with the enterprise PR team to develop content for owned, earned and paid media, as well as internal channels. Proactively identify and help mitigate reputational risks by working closely with the Issues Team.
• Resource Allocation & Budget Management (as required): Support budgeting and monthly forecasting; manage external/vendor relationships in alignment with Communications goals and corporate policies.
   

SUPERVISORY RESPONSIBILITIES

• This job does not include supervisory duties.
   

EXPERIENCE

• 10 or more years of experience (Preferred)

FUNCTIONAL SKILLS

• Executive Influence & Advisory Skills – Proven capability to consult, influence and partner with senior leaders to advance strategic priorities.
• Program Leadership – Expertise in leading programs with measurable outcomes and strong organizational alignment.
• Cross‑Functional Collaboration – Skilled in building relationships and driving connectivity across teams and business units.
• Data‑Driven Decision Making – Ability to translate insights and engagement metrics into actionable strategies.
• Change Leadership – Demonstrated strength in navigating complexity, leading through change and advancing organizational transformation.

Skills

Change Leadership, Communications Strategy, Internal Communications, Relationship Management, Stakeholder Engagement, Strategic Communication Planning, Transformational Change Management

Compensation

Compensation offered for this role is 98,100.00 - 167,850.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit