About Excel™

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, playing a pivotal role in connecting consumers with insurance brands, at scale. We partner with large strategic brands such as insurance carriers, brokers, and agencies, supplying them with high quality prospects looking for their services. This involves owning and operating top-rated insurance websites that we promote via paid search marketing driving the highest-intent consumers looking to acquire an insurance plan to meet their needs.

• Our Vision: Acquiring great customers should be simple.  
• Our Mission: Helping insurance brands acquire the right customers at scale.
• Our Values:  E - Embrace Simplicity, X - XL Impact, C - Customer Centric, E - Extreme Ownership, L - Laser Focused.

Our team

At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom.  Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members. As an agile and innovative company, we are always looking for our next high performer to help transform the future!

About the role

As Director of Home Insurance, you’ll be responsible for overseeing and scaling our home insurance vertical. You’ll own the full revenue lifecycle—from supply partnerships to monetization strategies to performance optimization—while collaborating cross-functionally to grow this line of business into a market leader.

You’ll work closely with channel partners, internal media and analytics teams, and executive leadership to grow revenue, improve margins, and ensure operational excellence. This is a hands-on leadership role with strong strategic impact. If you're ready to lead, optimize, and transform a high-growth home insurance channel, Excel™ wants to meet you!

Key responsibilities

• Strategic Channel Ownership - Own and scale the home insurance vertical, optimizing both traffic supply and demand-side partnerships.
• Revenue Growth & Optimization - Drive growth through deep performance analysis, ongoing testing, and iterative improvement of KPIs.
• Partner Management - Manage and expand relationships with insurance carriers, brokers and agencies. Lead regular performance reviews and align on revenue goals.
• Team Collaboration - Collaborate with media buyers, engineers, product managers, and analytics teams to improve conversion flows, lead quality, and site UX.
• Data-Driven Decision Making - Monitor daily and weekly metrics across the vertical, identify trends, troubleshoot drops, and propose high-impact solutions.
• Leadership & Reporting - Present business updates and revenue projections to the VP of P&C.

Qualifications

• 5+ years experience in performance marketing, digital lead generation, or consumer acquisition—preferably in the home insurance space.
• Deep understanding of carrier goals, underwriting guidelines, and monetization levers in home insurance.
• Track record of owning and scaling a channel with meaningful revenue targets.
• Exceptional analytical skills (Excel, Google Sheets); able to slice data, build models, and generate insights quickly.
• Strong project management and communication skills; able to lead initiatives across teams and meet aggressive deadlines.
• Self-motivated, organized, and thrives in fast-paced environments with high accountability.

Reporting relationships

• Reports to: Vice President of Property & Casualty

Compensation mix