Associate Director, Integrated Investment

Job Description

Who We Are   

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.     
   
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.    

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.    

 
What You’ll Do 
Media Negotiating & Buying – 5% 

• Provide final sign off on RFP creation and review of partners/site responses, act of point of escalation for partner negotiations  

• Act as a primary resource for team as they work through the planning process, while providing strategic guidance 

• Lead collaboration with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions  

Digital Media Strategy – 40% 

• Develop and articulate media strategies as it pertains to digital planning, buying and budget allocation, to help set the team up for success to build tactical plans   

• Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting  

• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life  

• Monitor trends, tools, opportunities and applications in biddable environments, and ensure all team members apply that knowledge in conjunction with performance teams  

• Work with Supervisor to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions  

Reporting & Analysis – 5% 

• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts   

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video  

• Coach junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off 

Relationship Management – 10% 

• Have