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Job Description

About the role:

As the Associate Director, EoE Field Marketing, you will be responsible for leading HCP engagement strategy, including peer-to-programming, congress presence, and advisory board creation and execution.

You will report to the Director, Brand Strategy (GI Rare – EoE).

How you will contribute:

• Develop, execute, and refine KOL/HCP engagement strategy, reporting insights consistently to brand team and cross-functional partners.
• Create strategically-aligned congress tactics and ensure their successful execution.
• Own and execute congress activities including booth strategy/design, symposia content, KOL engagements and meetings, booth staffing.
• Ensure that booth staff is certified and has completed all compliance trainings
• Deliver fit-for-purpose, impactful peer-to-peer education.
• Support the development of the annual brand business plan at a strategic and tactical level.·
• Liaise with legal, regulatory, and compliance to ensure all activities are compliant with policies and regulations. As a project owner, responsibilities include working within the internal review process on a consultative basis to seek input on concepts and to seek required approvals for marketing strategies and tactics.
• Manage external agencies and consultants/contractors to meet expected project objectives and hold them accountable to agreed standards.
• Assume budget accountability for strategic and tactical execution with MedComm agency/team. Manage spending against budget/forecast and perform all monthly reconciliations and reporting requirements. Proactively identify trends and insights to optimize spending and as appropriate, program performance.
• As a leader within the team, support development of others and foster a positive culture within the team and with cross-functional partners

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

• Bachelor's degree required with a focus in Biology, Marketing, Strategy and/or Business Administration preferred.
• 10 years of progressively responsible marketing, sales or related functional experience within the bio-pharmaceutical industry required with a minimum of 3 years in marketing highly preferred
• Must have experience developing engagement plans for thought leaders / key opinion leader management and ability to comfortably liaise with these customers
• Must have experience leading congress strategy, training, content development and execution of national level conferences
• Must have strong leadership skills with an ability to set direction, generate commitment, identify and resolve issues, and evaluate risk. Equally important is the ability to collaborate and work effectively with cross-functional teams with a proven ability to influence without authority
• Must be able to perform in a fast- paced environment while managing multiple projects simultaneously
• Must have strong analytical, problem solving and strategic thinking skills
• Must have strong financial management and budgeting capabilities

TRAVEL REQUIREMENTS:

• Requires approximately 30-40% travel, which includes travel to Cambridge, MA office approximately one-time per month as needed.
• Willingness to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. Some weekend and/or international travel may be required.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "remote" in accordance wit