Senior Manager, Front Store Marketing

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

Senior Manager, Front Store Marketing

The Senior Manager, Front Store Marketing will be responsible for developing marketing plans, campaign briefs, and business cases using customer insights, business data, and competitive analysis.  This includes partnering with a variety of stakeholders including merchandising, media, creative, analytics, marketing channel experts, and supplier partners.  All plans will require the development of specific measurement goals to quantify the impact to the Front Store Health business.

Responsibilities:

Storytelling & Influencing

• Effective Communication: Articulates ideas clearly and persuasively to influence partners and stakeholders; builds Collaborative Relationships. Manage and develop strong relationships with partners across the organization, particularly merchant partners across varying categories.

• Narrative Development: Crafts compelling stories that resonate with target audiences and drive engagement.

• Strategic Influence: Uses storytelling to shape perceptions and drive strategic initiatives.

• Briefings: Brings ideas to life through clear, impactful presentations and briefings.

• Lead cross-functional teams to ensure consistent communication and execution of strategy.

People Management

• Relationship Building: Builds strong relationships/ leadership within the team and across the organization.

  • Lead and mentor team members to achieve results and enable professional growth.

  • Deliver thought leadership to broader Front Store team through sharing and collaboration.

  • Bring new ideas to partners across the enterprise that may benefit CVS Health overall.

• Delegation: Delegates work appropriately to leverage team strengths.

• Elevation: Elevates team contributions and identifies growth opportunities.

• People & Self- Management: Manages and grows people, fostering a culture of development and excellence. 

  • This includes: providing guidance, support, and opportunities for learning and development to help team members reach their full potential. 

• Stakeholder Identification: Identifies stakeholders and resources needed.

• Problem Resolution: Resolves or escalates problems effectively.  This includes identifying issues early, addressing them promptly, and escalating when necessary.

• Proactive Networking: Creates own network and is independently resourceful in collaborating and partnering with others.

Critical Thinking 

• Identify the problem/opportunity: Clearly articulate the issue or opportunity you are addressing. Use specific and concise language to describe what needs to be solved.

• Hypothesis Development: Develop a hypothesis to drive strategic decisions and actions.

• Independent Recommendations: Synthesize inputs from data and insights to develop potential solutions and actions.

• Thoughtful Action: Align the path forward with strategic objectives to drive impact.

Balancing Strategy and Execution

• Strategic Vision: Develop 6–18-month strategies while maintaining focus on short-term execution.

• Strategy Development: Establishes the foundation for achieving business goals and competitive advantage.

• Recaps: Analyze wins and considerations for next actions with data.

• Deliver Outcomes: Operate with personal accountability and resourcefulness.  Take ownership of results, using resources effective, and adapting as needed to ensure desired outcomes are achieved. 

Business Cases with Insights & Data

• Data-Driven Decision Making: leverage customer insights, business data, and competitive analysis to identify opportunities to both drive and grow the Front Store business.

• Lead Creation of Marketing Briefs: translate plans into a marketing brief that can be used to drive creative develo