Sales Development Representative (SDR)

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

Cordance is seeking Sales Development Representatives (SDR) to work across multiple business units and vertical industries. Our SDRs research prospective customers, create outreach strategies, and identify early-stage sales opportunities. As an SDR, you will have exploratory conversations with prospects, use business acumen to identify how the respective products or solutions would be of benefit to your prospect, and successfully position the value proposition. 

This is a fully remote role; all candidates must be based in the US or Canada.  

Responsibilities: 

• Represent the company’s assigned products and services, using comprehensive knowledge as well as prospect research to explain how our solutions meet customer needs. 
• You may run two primary plays at Cordance based on the needs of the business unit. 
  • New customer acquisition via inbound/outbound efforts 
  • Installed base expansion via inbound/outbound efforts (on an as needed & requested basis) 
• Work closely and collaboratively with assigned Account Executives (AE) and any pre-sales team members. 
• Generate leads and build relationships by nurturing prospects and developing early-stage potential sales opportunities. Respond to inbound inquiries exercising speed to lead principles. 
• Conduct high-quality and high-volume (50-80 activities per day) prospecting activities to qualify potential leads through research, calls, emails, video, social media, and other means using sales development best practices. 
• Conduct qualification calls with prospects and customers to ensure a good fit and use case for the product, laying a foundation for long term retention and customer success, also recognizing leads which should be returned to marketing for further nurture. 
• Schedule discovery meetings or demos with prospects/customers for your assigned AEs. 
• Utilize CRM, Sales Engagement Platform, and other tools to capture and record all your activities, next steps, follow up information, and notes.  
• Work collaboratively with SDR leadership and AE’s to develop and implement prospecting strategies for their accounts or territory. 
• Meet or exceed assigned sales objectives, targets, and quotas.  
• Collaborate with and coordinate with SDR leadership to share information, feedback, and key learnings regarding trends and processes.  

Qualifications

• Interest in a career in sales with a strong desire to learn and grow — whether you're just starting out or have up to 18 months of experience as an SDR/BDR or in a sales role (SaaS or tech industry experience is a plus, but not required)
• Self-starter with a strong work ethic and the confidence to work autonomously in a remote environment
• Creative problem solver with strong research skills and the ability to connect the dots
• Excellent written and verbal communication, organizational, and analytical skills
• Motivated to succeed — both individually and as part of a team
• Naturally curious, passionate, and competitive
• Comfortable collaborating with Account Executives and contributing to team pipeline goals
• Familiarity with or interest in learning B2B sales, prospecting, and outreach strategies (e.g., cold outreach, account-based selling, target account selling)

Bonus Points (Nice-to-Have, but not required)

• Experience booking meetings or achieving KPIs in a sales or customer-facing role
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