Digital Marketing Specialist

About Us

 

You may not know our name, but you know our products.  What we make is part of the places where we live, work and play – all day, everyday. 

 

Zekelman is a family of companies — 100% domestic manufacturers — with a legacy dating back to 1877. We’re proud to be the largest independent steel pipe and tube manufacturer in North America and the leading innovator in multi-family housing development.   

 

We believe in what we build and what we build, builds the world around us.  Hospitals, hotels, schools, bridges, airports and more. 

 

Come build a career you believe in. 

Job Description

Z Modular is seeking a Digital Marketing Specialist to lead and execute digital marketing strategies for our portfolio of multifamily properties. This role focuses on optimizing digital platforms, managing online campaigns, and leveraging data analytics to drive occupancy and engagement. The ideal candidate will have a strong understanding of the multifamily industry, digital marketing trends, and tools, with experience using Yardi to enhance lead generation and resident engagement. The marketing department is currently being built out, so there may be some crossover in responsibilities for now, but the goal is to fine-tune roles as the team becomes more established.

 

Duties and Responsibilities:

 

Digital Marketing Strategy:

• Develop and implement digital marketing strategies to support leasing efforts and property brand visibility.
• Analyze market trends and competition to create innovative campaigns tailored to individual property needs.
• Collaborate with the marketing and communications team to align digital strategies with overall marketing goals.

Website Management:

• Maintain and optimize property websites to ensure accurate and up-to-date information.
• Manage SEO strategies to increase organic traffic and improve search rankings.
• Implement content updates, property-specific promotions, and user experience enhancements.

Paid Advertising and Campaign Management:

• Plan, execute, and manage PPC campaigns across Google Ads, Facebook, Instagram, and other platforms.
• Monitor campaign performance, adjust budgets, and optimize targeting to maximize ROI.
• Track and report on key performance metrics, including CTR, CPC, conversion rates, and lead volume.

Yardi Integration and Management:

• Leverage Yardi systems to manage digital leads, automate workflows, and track prospect interactions.
• Ensure integration between Yardi and digital platforms for seamless lead generation and reporting.
• Train onsite teams on best practices for using Yardi to enhance marketing efforts.

Social Media Collaboration:

• Collaborate with the social media team or manage vendor relationships to ensure alignment with overall marketing strategies.
• Provide strategic input and feedback on social media content, campaigns, and engagement metrics.
• Ensure social media efforts contribute to driving qualified traffic to properties.

Email Marketing and Automation:

• Collaborate with vendors to manage email marketing campaigns and automation workflows.
• Oversee campaign performance, provide insights, and work with vendors to optimize open rates, click-through rates, and conversions.
• Ensure email strategies align with leasing efforts and resident engagement goals.

Analytics and Reporting:

• Use Google Analytics, Yardi, and other tools to analyze website traffic, campaign performance, and lead quality.
• Generate regular reports on digital marketing efforts, providing insights and recommendations for improvement.
• Identify and implement data-driven strategies to optimize marketing efforts.

Reputation Management:

• Monitor online reviews and ratings for properties and respond appropriately to feedback.
• Collaborate with onsite teams and vendors to enhance online reputation and encourage positive resident reviews.

Technology and Tools:

• Stay current with digital marketing trends, tools, and technologies to enhance campaign performance.
• Research and recommend new tools and platforms to improve marketing efficiency and outcomes.

Collaboration and Communication:

• Work closely with property managers, leasing teams, and external partners to coordinate digital marketing efforts.
• Participate in regular team meetings to