Brand Manager (fixed-term)

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As a Brand Manager at Reckitt, you'll nurture some of our Hygiene brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. As a Brand Manager in our team in Budapest, you'll have the opportunity to drive the growth of your assigned brands through excellent marketing execution in the HU&ADR region. As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy. To our new colleague we are providing a fixed-term contract for maximum of 2 years.

 

Your main responsibilities:

 

• Work with supply, sales and finance departments to develop and execute successful Brand Plans to deliver net revenue, gross margin and company profit targets within timescales and budget
• Provide monthly financial updates, build on insights and learnings and recommend actions to further drive both category and brand
• In close co-operation with the Trade Marketing function for Hungary and Adria, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands

 

• Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
• Identify yearly the Local Success Models including 4P principles for trade to execute on country and channel level
• Plan and Execute NPD / EPD / BDI launches agreed with giving 4P Principle guidance for trade
• Implement portfolio strategy in conjunction with global category innovation to support overall business strategy, short / medium term;
• Define an optimal portfolio taking both marketing, sales and supply KPIs into consideration to support overall company profitability
• Implement market copy strategy for brand and ensure adaption possible across region
• Be responsible for own PO tracking and setting

The experience we're looking for

• University or college degree in a business-related subject