Regional Sales Coordinator - Atlanta or Denver

Job DetailsJob Location: Atlanta Office - Alpharetta, GA 30009Salary Range: $80,000.00 - $110,000.00 Salary/yearBeckhoff Automation is seeking a proactive and detail-oriented Regional Sales Coordinator (RSC) to support sales execution, campaign delivery, and strategic customer engagement. In this cross-functional role, you’ll collaborate with Sales Engineers, the Regional Sales Manager, and marketing teams to drive outreach, manage CRM systems, and coordinate sales strategy across the region.

The RSC is a critical connector — helping translate insights into action, aligning internal teams, and contributing to a high-quality customer experience. If you thrive in a fast-paced, team-oriented environment and enjoy working at the intersection of sales, operations, and marketing, this is a high-impact opportunity to grow with a global automation leader.

Key Responsibilities

Sales Support & Execution

Support territory and account planning with lead identification and qualification
Manage regional sales campaigns, outreach initiatives, and customer events
Serve as a point of contact for select strategic accounts, partnering with the account team
Join occasional customer visits to support sales development and relationship-building

CRM & Data Leadership

Champion CRM adoption and data integrity across the regional team
Support contact, account, and opportunity tracking in CRM systems
Collaborate with Business Intelligence to surface customer insights and prioritize outreach

Cross-functional Collaboration

Coordinate with marketing on regional campaigns, trade shows, and training sessions
Work with academic institutions to expand Beckhoff’s educational presence
Help streamline internal processes and delegate administrative tasks appropriately

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The company reserves the right to modify duties or assign additional responsibilities as necessary to meet business needs. Other duties as assigned.

What Makes This Role Unique

Sales Enablement Impact: Contribute directly to customer growth and sales execution
Insight-Driven Coordination: Use data and CRM to drive decisions and focused outreach
Integrated Team Role: Operate at the center of sales, marketing, and operations
Tactical Ownership: Own projects and campaigns that deliver measurable impact

Work Location

This position follows a remote/hybrid work model, requiring the Regional Sales Coordinator to be on-site at our ­­­__________ office or __________ office for customer meetings, customer trainings, and team collaboration, while allowing flexibility to work remotely on other days. This approach ensures strong customer engagement and effective teamwork, balanced with work-life flexibility.

Travel

This position requires varying travel ranging from 15-30% which may include day trips, overnight stays, and occasional extended travel depending on business needs. Travel may be local, regional, or national. All travel-related expenses will be reimbursed in accordance with company policy. Candidates must be able to meet the travel requirements of the role, and reasonable accommodations will be provided as needed in accordance with the Americans with Disabilities Act (ADA).

What we offer

Benefits

At Beckhoff Automation USA, our privately held, family-owned culture empowers candid collaboration, the freedom to create innovative solutions, and strong relationships built around cutting-edge technology and shared purpose.
Generous Paid Time Off: 12 Paid Holidays + 21 Days of PTO
Employer paid High-Deductible Medical plan, Dental, and Vision for Employee + Family!
401(k) with up to 6% match
Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability
Professional Development Opportunities

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation:

Ability to stand and sit for extended periods.
Ability to lift and carry items weighing up to 50 pounds occasionally.
Ability to bend, stoop, reach, and move as needed to perform job duties.
Manual dexterity for operating tools and equipment.
Adequate vision and hearing to perform essential tasks safely.

About Beckhoff

At Beckhoff, automation is our calling. We empower engineers to differentiate and succeed as industry leaders –– to harness new technologies, embrace open standards and solve the world’s most complex problems. Founded and led by engineers, we organically create advanced controls, communication, IoT, and motion technologies that become unique tools for your one-of-a-kind challenges in an age of digital transformation.

As a global partner with U.S. headquarters in Minneapolis, we remain committed to sustaina