Associate Director, Strategy

Salary $95,000 - $115,000

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 400 B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

We are looking for an Associate Director, Strategy to become a trusted advisor to our clients, helping them grow by creating marketing strategies that deliver market-beating results. You’ll collaborate with our multi-talented internal teams across Data, Creative, Media, and Sales Activation to develop, deliver, and improve long-term programs and campaigns.

What you will do

• Advise senior clients at the world’s leading B2B tech companies on how to grow their businesses and meet their marketing objectives
• Collaborate with talented colleagues to develop, deliver, and improve marketing programs and campaigns across brand, demand, ABM, and partner.
• Segment markets, target audiences and position our clients to win
• Synthesize clear action plans for complex situations
• Contribute to the development of our overall strategy offering
• Run client and market research, and analyze it to form concise recommendations
• Design and lead workshops with clients from marketing, sales, and product teams, as well as their customers
• Define personas and map customer journeys
• Create messaging and content strategies that engage the audience from awareness through purchase and all the way to advocacy
• Spark our creative team with incendiary briefs
• Join forces with our Data, Media, and Sales Activation teams to create effective, long-term marketing programs
• Encourage and mentor junior team members to learn and grow within their craft 

Requirements

Who you are:

• You are insatiably curious
• You can hold two opposing ideas in mind at the same time and still retain the ability to function
• You can explain complex things using simple language
• You inspire clients and colleagues to get things done – when you talk, people act.
• You love the mechanics of strategy (numbers and logic), just as much as you love the magic (daring leaps of imagination)
• You’re just as happy to hear that you’re wrong as you are to hear that you’re right
• You read a lot about marketing and tech, but you don’t believe it all. And you probably know a bit too much about weird, niche topics, too, like the history of Orchids or the future of virtual instruments.
• You can see patterns where others see chaos
• You love working with people who are good at things you’re not good at
• Given a few hours to research it, you could explain quantum computing to a CEO and also to a 12-year-old.

What you will need:

• 5 - 8 years of B2B marketing experience
• In-depth knowledge of the B2B sector, including a comprehensive understanding of industry trends, competitive dynamics, and market forces
• Experience working with cross-discipline teams (data, creative, technology, media, and client services)
• Experience in mentoring and developing junior talent within past teams and an eagerness to continue doing so

Benefits

What we offer in return:

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
• 4% 401(k) contribution with no vesting period: We are invested in our employee’s careers. Each individual has the opportunity to build a future for themselves through a 401k, and we see that as a success for the company as well.
• Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.<