Manager/Senior Manager, GTM Architecture and Automation

About the Role

BrainPOP is building an AI-first go-to-market engine — and we need a leader to set the technical direction and run the team that builds it. The Manager, GTM Architecture and Automation owns the Build pillar of our Revenue Operations function: the architecture, automation, and AI strategy that turn signals into pipeline, pipeline into customers, and customers into renewals.

You will lead a small, agile, powerhouse team; reporting directly to the Head of Revenue Operations. You will partner daily with Sales, Marketing, Customer Success, Finance, and our Data Analytics team, and you will own the working relationship with Product and Engineering, where the backend integrations that unlock our automation thesis are scoped and prioritized.

This is a player-coach, builder-leader role. You will set the architectural direction, and you will (with the help of ai) write code when the moment calls for it. You will define how the team uses AI development tools to ship faster. You will make build-vs-buy decisions that have long-term consequences for how this organization scales and you will serve as the bridge between Product, Data and the GTM team as we  realize the capabilities of data-driven agentic workflows that drive actionable insights for our customer-facing teams.

What You'll Do

Team leadership and capability building

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

GTM architecture and strategy

• Own the integration architecture across our GTM stack: Salesforce (Sales, Marketing, and Service Cloud), Celigio, Snowflake, Tableau, Gong, Starbridge.ai, ABM/Marketing attribution platform, NetSuite, Mandrill, Appcues, and net-new tools as we evaluate and add them.
• Lead the consolidation of existing revenue technology, eliminating redundancies and ensuring seamless data flow across the stack.
• Make build-vs-buy decisions with clear reasoning — evaluate every new tool against integration complexity, data hygiene risk, and existing stack overlap before committing.
• Maintain the integration map as a living document any team member can read and act on.
• Own the technical components of the RevOps roadmap and the Salesforce development roadmap, sequencing initiatives based on business impact and technical feasibility.
• Manage external vendors, consultants, and implementation partners.

Adoption, fidelity, and enablement

• Treat every system, automation, and integration as a product — measure usage, identify friction, and iterate based on what real users do, not what the design intended.
• Own adoption metrics for the GTM stack: feature uptake, automation utilization, dashboard engagement, playbook and sequence compliance — make adoption a first-class KPI for the team alongside delivery.
• Run fidelity audits on the highest-value workflows
• Partner with Enablement, Sales leadership, and Customer Success leadership to turn every meaningful launch into a real change-management plan: training sessions, quick-reference guides, in-app guidance via Appcues, and post-launch office hours.
• Build durable feedback loops with users — rep ride-alongs, CSM listening sessions, ticket-pattern analysis — so the next iteration of the design is informed by reality, not by assumption.
• Hold yourself and the team accountable to post-launch outcomes, not just go-live milestones — a feature that ships and goes unused is technical debt.

AI and agentic strategy

• Define and drive the team’s AI/agentic roadmap — from pragmatic AI-assisted development to full