Senior Manager Culture Marketing

 

SENIOR MANAGER CULTURE MARKETING

 

 

Area                                                                                         Global Brands

Department                                                                            Culture Marketing

Direct Reporting Line                                                            Sr. Director Culture Marketing

Indirect/secondary reporting line                                      NA                  

Subsidiary/country                                                                USA                            

Location                                                                                          LA                   

GSMS Grade                                                                                  M3                                                                 

Number of Personnel Managed                                            -                                  

Cost Center/Budget and/or Revenue Responsibility         -

 

 

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Contribute strategy and initiative to connect the adidas brand to our target consumers through the use of global and local celebrities, media, and entertainment.

 

KEY RESPONSIBILITIES

• Strategically contribute to global brand campaign by defining celebrity and influencer partners as well as managing relationships through negotiation process
• Assist Senior Director in managing external agencies and global/local/regional Culture Marketing implementation
• Oversee category specific Brand Marketing objectives for Culture Marketing
• Oversee all product ordering efforts for Culture Marketing office:  Includes forecasting, ordering and maintaining in-office product (Monthly stock orders, quarterly promotional forecasting, seasonal specialty product) across all brand segments.  Must maintain current product knowledge and clear target market objectives
• Strategically develop and manage film, television, and all related content brand integration from placement targeting specific brand initiatives as well as leverage marketing integration to drive key commercial opportunities either at own retail, wholesale partners, etc.
• Establish and maintain relationships within the Entertainment and Influencer industry, i.e. stylists, editors, industry VIPs, costumers, producers, directors, and actors.  Attend studio and film events and industry meetings for networking, when relevant.
• Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment.
• Contribute to planning and execution of Culture Marketing responsibilities within brand events, as well as Culture Marketing specific events.  This includes concept development, event planning, visual merchandising, monitoring collateral design, managing staff, celebrity outreach and event wrap-up.
• Act as Department lead in absence of Sr. Director – Supervise, train, mentor and oversee other Culture Marketing team members on logistical elements of the position, protocol of department and dynamics of the industry as necessary.

 

KEY RELATIONSHIPS

• Global Product Marketing
• Global Brand Management
• Global Newsrooms
• Key City Activation team
• Global Sports Marketing
• Global CTC x-functional
• Global Finance
• Global Legal
• Industry Contacts (Agencies, Individuals, Brands)
• Vertical Category Teams & Managers
• BU Basketball (Var. Functions and Teams)

 

KNOWLEDGE, SKILLS AND ABILITIES

• Strong knowledge and awareness of the music/fashion/style/entertainment industry
• Creative Thinker & Problem Solver
• Strong negotiation skills and experience working legal teams
• Ability to see the long-term opportunity, through the short-term objectives
• Strong attention to detail, results-focused
• Avid Communicator: Vital to keeping colleagues, community informed and engaged
• Strong networking and interpersonal skills
• Self-initiator, capable of determining priorities
• Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities
• Project management skills and an ability to work well in a team environment
• Ability to write reports, business correspondence and presentations 
• Savvy presentational skills as both creator and presenter. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• High level of proficiency in Word, Excel, PPT and Outlook.
• Ability to make sound business