Growth & Performance Lead

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

As the Growth & Performance lead, you will ensure that SEO and SEM efforts are aligned and optimized to enhance search visibility and attract quality traffic. Success will be defined by the ability to increase conversions from search, allocate resources effectively, and continuously improve performance through data-driven insights and testing.

As a key leader in B2C Growth, this role requires a strategic and analytical mindset, deep expertise in performance marketing and SEO, and the ability to collaborate cross-functionally to accelerate customer acquisition, expand market reach, and drive sustained revenue growth.

Responsibilities

Leadership & Team Management

• Lead cross-functional collaboration with Marketing, Content, and Product teams to align acquisition strategies with broader business goals.
• Act as the primary liaison for SEO & SEM agencies or internal stakeholders, ensuring smooth execution, performance tracking, and strategic alignment.
• Manage and mentor the SEO/SEM team, providing coaching, training, and career development to drive high performance.
• Educate internal teams on SEO & SEM best practices, fostering a data-driven culture within the growth function.
• Work closely with the B2C Growth Lead – Retention & Growth to align paid and organic messaging with retention strategies.
• Ensure CRM and lifecycle marketing efforts incorporate shared audience insights and acquisition learnings to enhance customer journeys.
• Adhere to all company policies and processes that apply to leadership roles, including evaluation procedures, people management routines, and other responsibilities as defined by the company’s internal frameworks.

SEO & SEM Strategy & Execution

• Own and optimize SEO & SEM strategies, ensuring a holistic, data-driven approach.
• Oversee SEO execution, including technical SEO, content optimization, and link-building, by coordinating with relevant team members or external partners as needed
• Oversee the external agency’s SEM performance and strategy efforts across all key paid media platforms, ensuring optimal bid strategies, audience targeting, and budget allocation.
• Align organic & paid search strategies to maximize efficiency and leverage shared keyword insights.
• Utilize the company’s centralized analytics infrastructure to ensure consistent data reporting, cross-team visibility, and more accurate performance measurement.
• Lead the collaboration on SEO initiatives—both with internal team members and/or external