Marketing Development Representative (Growth Marketing) - Hybrid

Position Overview

We are seeking a Marketing Development Representative to support growth marketing initiatives within a B2B financial services environment. This role focuses on execution and coordination across field event recruitment, account-based marketing (ABM) research and enablement, and marketing qualified lead (MQL) analytics support.

This is an execution-focused role ideal for someone who is organized, data-curious, proactive, and comfortable working cross-functionally with Sales, Marketing, and Operations teams to keep complex workstreams moving forward.

Key Responsibilities

Field Event Recruitment

• Own recruitment execution for priority field and in-person events

• Partner with Sales, Field Events, and Marketing to drive qualified registrations and confirmed attendance

• Execute outreach using call and email sequences via Outreach

• Track recruitment funnel metrics (invites, registrations, confirmations, attendance) and flag risks early

• Recommend and implement optimizations to improve show rates

ABM Target Account Research & Enablement

• Support ABM initiatives through target account research, list hygiene, and engagement analysis

• Monitor engagement trends across assigned target accounts and surface insights

• Recommend next-step actions to Sales and draft supporting email or call scripts

• Execute tailored outreach when needed to accelerate engagement and pipeline growth

• Support list imports for ABM programs (e.g., content syndication)

MQL Analysis & Marketing Ops Support

• Partner with the hiring manager to monitor MQL performance trends

• Help investigate and resolve MQL routing and operational issues

• Drive cross-functional follow-through to resolution while keeping stakeholders informed

Requirements

Required Qualifications

• 2–4 years of experience in growth marketing, marketing development, sales development (BDR), or similar roles

• Strong experience supporting B2B / enterprise marketing efforts

• Hands-on experience with Salesforce, Outreach, and 6sense

• Experience with event recruitment, ABM, or account engagement strategies

• Strong organizational, project management, and time management skills

• Data-driven mindset with the ability to analyze trends and adjust tactics

• Excellent communication and relationship-building skills

• Bachelor’s degree or equivalent experience

Preferred Background

• Sales Development / BDR experience with a strong interest in Marketing or

• Marketing experience with close alignment and partnership with Sales

• Prior ABM experience is a strong plus