About Us 

We’re not like other insurance companies. From our specialty products to our business model, our culture to our results — we’re different. Different is who we are, and how we work, interact, deliver and succeed together. Creating a different and better insurance experience doesn’t just happen. It takes focus and a shared passion for going beyond the expected to forge relationships and deliver care that makes a difference. This approach rises from and is supported by our talented, ethical and smart team of employee owners united around a single purpose: to work alongside our customers and partners when they need us, in unexpected ways, with exceptional results. Apply today to make a difference with us. 

RLI is a Glassdoor Best Places to Work company with a strong, successful background. For decades, our financial track record has been stellar — a testament to our culture and validation of our reputation as an excellent underwriting company.

Position Purpose

Under general management, the Manager, Marketing will develop and lead enterprise and product marketing strategies that align with and advance company and product growth goals. This role will be responsible for day-to-day marketing operations, including integrated marketing campaigns, social media management, industry and community brand awareness, and event marketing.

Principal Duties & Responsibilities

• Collaborate closely with product leaders and other internal stakeholders to identify, establish, deploy and measure high-quality, high-performing integrated marketing tactics.

• Be a hands-on leader, personally owning the tactical delivery of marketing strategies for a subset of RLI’s product groups.

• Oversee the day-to-day activities of the enterprise marketing function, including reviewing and approving marketing tactics and assets for accuracy, context, best practices and appropriate messaging.

• Manage and lead RLI’s social media efforts, including online reviews, social marketing and support of the company’s employer branding and marketing. 

• Work closely with product groups and other departments to develop a useful set of updated marketing assets that support growth and retention.

• Comply with RLI’s brand standards, brand voice and consistency in language, tone and content throughout all marketing materials. 

• Continuously raise the bar on the quality and effectiveness of marketing strategies across RLI and its product groups. 

• Oversee a balanced advertising/sponsorship and content calendar for product marketing, brand awareness and employer marketing.

• Lead a team, mentor and develop marketing team members.

• Collaborate with product groups and other departments on a variety of company projects & initiatives.

Education & Experience

• Typically requires a bachelor’s degree in marketing, communication, advertising, journalism, or a related field

• 6+ years of experience of relevant experience

• [OR[ equivalent level of education and experience

Knowledge, Skills, & Competencies

Same knowledge, technical skills, and abilities required of a Sr. Marketing Analyst in addition to:

• Proven ability to use data to inform project value and campaign design/development.

• Proven ability to analyst data, metrics and analytics to evaluate effectiveness of marketing campaigns and initiatives.

• Provides thought leadership on marketing-related trends and topics.

• Ability to lead autonomously and develop marketing team members.

• Ability to promote a culture of high performance and continuous improvement.

Compensation Overview

The base salary range for the position is listed below. Please note that the base salary is only one component of our robust total rewards package at RLI. The salary offered will take into account a number of factors including, but not limited to, geographic location, experience, scope & responsibilities of the role, qualifications/credentials, talent availability & specialization, as well as business needs. The below range may be modified in the future.

Base Pay Range

$98,895.00 - $144,140.00

Total Rewards<