Global Product Marketing Lead, Brand Ads

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



Role Overview:

As the Product Marketing Lead for TikTok's Global Brand & Video Solutions team, you'll lead a team of product marketing managers to shape the go-to-market strategy and product roadmap for our suite of premium video-focused products. Collaborating cross-functionally, you'll orchestrate initiatives that drive sales success and product success, while resonating with brand advertisers globally.



Responsibilities:

- Strategic Planning: Collaborate with cross-functional stakeholders to develop and implement strategic plans for TikTok's video offerings, leading both inbound and outbound product marketing activities.

- Market Understanding: Utilize market knowledge to analyze trends and assess TikTok's position vs the competitive landscape, summarizing key gaps.

- Go-to-Market Strategy: Define clear go-to-market strategies for TikTok's suite of video ad products, partnering closely with the sales and regional teams to create solutions that appeal to TV and video buyers and inform product direction.

- Cross-Functional Collaboration: Work with Product, Sales, and Marketing leadership to set short and long-term OKR's across the working team, executing regional strategies effectively.

- Product Expertise: Develop a deep understanding of TikTok's operational systems, ad systems, and measurement tools, leveraging insights to achieve customer goals and enhance product offerings.