Senior Manager, Consumer Insights (i.e. Quantitative Brand Health)

About the Role

The Consumer Insights function at Gap Inc. is critical in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, such as product development and customer service.

What You'll Do

This role on the Consumer Insights team is responsible for delivering a wholistic view of the consumer through primary and secondary research insights. You will be responsible for creating the framework for and driving the regular drumbeat of insights that measure our brands overall progress and health from a customer lens through deep analysis of data collected internally and by 3rd parties including but not limited to brand equity, upper funnel metrics, buzz and social engagement, NPS, etc. In addition, as a senior member of the Consumer Insights team, you will own large cross-brand research studies that drive impact within our brands and may include foundational insights in priority categories (e.g., Denim, Active) or experience (e.g., Active shopping journey).  

 

To be successful in this role, you must have a passion for quantitative research methodologies and analytics, including the development and execution of standardized reporting with strong data visualization capabilities. You independently lead research planning and execution and deliver data-based insights that clearly drive action. You have an excellent understanding of standard research methodologies and are a trusted thought partner by your stakeholders, sought after for your point of view given your good expertise in research. You are comfortable with ambiguous questions and creating a business-oriented research plan to answer them. You are proactive and collaborative with cross-functional business partners to develop joint analysis, reporting and/or solutions. 

 

Specific job responsibilities include:  

 

Research/Business Management  

• Establish a new Insights Reporting Program, which delivers a consistent drumbeat of customer and brand health metrics and drives customer-centric decision-making across the organization – from Store Associates to Merchandisers to the Senior Leadership Team (SLT). This work includes partnership with other data/analytics teams at Gap Inc. 

• Craft a cohesive story of our customer through the synthesis and communication of various insights resources, inclusive of but not limited to: consumer macro trends, brand health tracking, search & social insights, industry reports and more. 

• Lead with a curious mindset that compels you to dig into the data to uncover insights based on hypotheses and proactively deliver actionable insights and recommendations to business partners. 

• Serve as the point of contact for all data related to brand heath, providing insights based on data to help support business reporting (e.g., Board of Director notes, investor relations requests, CEO/SLT requ