Senior Director, Growth Marketing

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. 

Recent awards we’ve won include:

Glassdoor's Best Places to Work 2024

Best Places to Work by Built In 2024

Great Place To Work Certified™ 2023

Fast Company's Best Workplaces for Innovators 2023

Financial Times The Americas’ Fastest Growing Companies 2023

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey. 

Click here to learn more about Samsara's cultural philosophy.

About the role:

We are looking for a strategic, results-oriented Growth Marketing leader to drive Samsara’s customer acquisition and deliver on aggressive pipeline goals that fuel our next stage of growth globally. You will lead a 10+ person team that operates paid digital channels, web conversion strategy, SEO, digital awareness campaigns, experimentation and Growth strategy. 

The ideal candidate for this role has a proven track record of driving customer acquisition in a high-growth company and is a strategic problem solver/influencer at all levels of the organization. You see the big picture and look holistically at how each piece fits into a larger global growth strategy, working on multiple marketing channels and initiatives simultaneously. You excel at partnering across the organization to overcome obstacles, advancing marketing through data-driven decision-making.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara. 

In this role, you will: 

• Drive all digital channels for both pipeline and awareness initiatives globally across all product lines. Build the strategy, evolve the talent and own the operational processes spanning all stages of the funnel as a global center of excellence.
• Deliver digital pipeline goals through proven channels, high-volume experimentation, optimization and continuous activation of new channels.
• Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale, utilizing data-driven insights to continuously reallocate spend and optimize return on investment.
• Partner with Campaigns function to fulfill both evergreen and initiative-based programs. This consists of product launches, market whitespace penetration, customer expansion and special pipeline gen programs.
• Work with North America Commercial and Mid Market Sales leadership to define the growth plan, channel mix, data and analytics to achieve the company’s pipeline strategy.
• Test new and emer