US Head of CPG & Retail Strategy

Job Description

Role: US Head of CPG & Retail Strategy

Location: New York

WHAT YOU’LL DO

We’re MiQ, a global programmatic ads and media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.

As US  Head of CPG & Retail for our ads business, reporting to the EVP, U.S. Strategy, you will be responsible for driving revenue growth across CPG & Retail  by bringing Company MiQ’s full advertising offering to market in a way that directly addresses the needs of CPG & Retail marketers.

This role will serve as the commercial lead for the CPG & Retail  vertical, partnering closely with the national sales organization to identify growth opportunities, meet with brand marketers and agency stakeholders, and help convert CPG & Retail demand into scalable revenue. You will play a critical role in bringing new CPG & Commerce  products and solutions to market, working side-by-side with Sales to ensure teams are equipped, confident, and actively taking these offerings to clients.

You will also lead the CPG / Retail  go-to-market strategy, ensuring our positioning, product roadmap, client narratives, and sales materials are aligned to the unique needs of the category. This includes partnering with product, partnerships, marketing, and sales leadership to develop differentiated media solutions, define category-specific requirements, shape thought leadership, and represent MiQ in strategic client conversations and industry events.

In this role, you will integrate CPG & Retail strategy with business development, product, advertising sales, and marketing practices in order to:

• Own and execute the U.S. CPG & Retail strategy, with a focus on increasing revenue, expanding pipeline, improving profitability, and accelerating growth across CPG & Commerce advertisers.

• Serve as a senior commercial partner to the national Sales organization, helping teams identify priority accounts, shape client strategy, influence opportunities, and move revenue through the pipeline.

• Build and nurture strong media relationships with CPG & Retail  brand marketers to create demand, strengthen agency partnerships, and unlock new revenue opportunities.

• Lead the go-to-market rollout and adoption of CPG & Retail products,, ensuring Sales teams are trained, equipped, and confident in positioning solutions in client and agency conversations.

• Translate feedback from brand marketers, agencies, clients, and Sales into product, partnership, and marketing priorities that strengthen MiQ’s CPG & Retail offering, narrative and support scalable growth.

• Advance innovation within the CPG & Retail vertical by identifying market gaps, emerging trends, understanding the competitive landscape  and identifying new opportunities for differentiated media solutions.

• Be a lead voice at industry advertising conferences, write thought leadership, help shape marketing activations in the CPG / Retail vertical.

• Partner with MiQ Sales Marketing team to promote, position and train internal commercial teams on MiQs CPG & Retail  offerings and the unique needs of vertical marketers.

• Stay expertly versed in the retail media networks and provide education to relevant MiQ teams and clients.

• Serve as a subject matter expert on the CPG & Retail marketing landscape, staying ahead of emerging trends, industry partnerships, retail media networks and market shifts to inform strategy, educate cross-functional MiQ teams, and strengthen go-to-market execution.

WHAT YOU’LL BRING:

 ●   Proven track record of at least 10 years in sales, biz dev, or strategic partnership development and management within the media, advertising, and Ad Tech industries.        

●  Strong network and existing relationships with key players in the Ad Tech ecosystem on both the buy and sell side with a focus on healthcare partners. 

●  Deep understanding of the healthcare advertising industry landscape, including regulatory requirements, market dynamics, and consumer behavior trends.

●  Experience across DTC

●  Exceptional negotiation and communication skills