Associate Director, Project Management

 

Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

There are four I’s in Initiative and these represent our core values and behaviors.  

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.  
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.  
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.  
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

Position Summary

Results oriented, Project Manager with a proven track record of successfully managing matrixed projects within the MarTech, eComm, Analytics and Digital Innovation space. Must be adept at defining clear objectives, determining necessary steps required to achieve objectives, timeline development, account management, client relationship management, budget administration and custom solutions delivery for large, complex clients. Successful candidate will be an excellent communicator who excels at problem solving, is comfortable in the unknown and is able to actively engage and collaborate with cross functional teams on various projects. 
 

Responsibilities

• Scope, plan, organize and execute cross craft (business unit) and cross agency (Initiative and KINESSO), cross organization MarTech, Analytics & Digital Innovation projects flawlessly 
• Define clear project objectives and KPIs and determine necessary resources and steps to achieve objectives 
• Manage media learning agenda and experimentation schedule 
• Ensure test constructs are meeting qualifying criteria are met for experiments 
• Ensure timely launch, managing optimizations and the appropriate re-testing or application of test results 
• In-flight visibility into maturity of experimentation 
• Manage experimentation outcomes and integration into strategy work (success) and deprioritization 
• Identify areas of potential risk and implement risk mitigation strategies on all assigned projects 
• Leverage and steward usage of workflow tool (Asana), to drive project visibility and collaboration, and drive task efficiency and accountability 
• Set deadlines and hold teams accountable for delivering against defined deliverables and deadlines 
• Investigate, analyze and solve problems and remove roadblocks to success as they arise 
• Evaluate project performance and continually optimize for future enhancements 
• Provide project governance as necessary with status meetings, recaps documents, workback schedules, RACI, meeting cadence  

 

Required Skills & Experience

• 5-8 years of project management experience within Media, Analytics or Operations 
• Solid understanding of MarTech, eComm, Digital Innovation and Measurement as well as 1st Party Data 
• Equal ability to perform autonomously, as a team leader, and as a collaborative cross- functional team player who is responsive to feedback 

• Detailed oriented with excellent organizational, written & verbal communication, decision-making, analytical, and problem-solving skills 
• Experience working within an agency environment and adept at prioritizing, multi-tasking, and managing concurrent projects in fast-paced, deadline-driven environments. 
• Familiar with marketing communications strategy and processes, across all channels 
• Demonstrates thou