Marketing Specialist, Demand Generation

COMPANY OVERVIEW

ThreatLocker® is a leader in zero-trust endpoint protection technologies. Our solutions provide enterprise-level cybersecurity tools that fill the gap traditional cybersecurity solutions miss by empowering organizations to take a more secure approach to blocking exploits before they’re detected. By joining the team, you’ll help ThreatLocker® achieve our vision of shaping the cybersecurity industry to empower organizations to gain more control over their environments, free of the influence of cyber threats.  

POSITION OVERVIEW

We’re looking for a highly motivated, driven, self-starter, and detail-oriented Marketing Specialist, Demand Generation. In this role, you will be responsible for developing, executing, testing and optimizing multi-channel campaigns across awareness, consideration, and conversion driven activations and play a major role and direct media buys. The role will be based in Orlando, FL and is an in-office position.

JOB SCOPE

Campaign strategy & execution 

• Plan, build, and manage campaigns across paid search, paid social, programmatic, and direct buy media.  
• Analyze targeting to optimize campaigns for performance metrics (CTR, CPC, CPL, and pipeline contribution)  
• Collaborate with content and design teams to create compelling ad copy and visuals 
• Deep understanding of the different ad platforms and how they work 

Media buys 

• Identify and evaluate direct media buy opportunities that align with campaign and brand objectives 
• Negotiate contracts, placements, and pricing to maximize ROI
• Partner with vendors and publishers to ensure timely delivery of assets and campaign launches 
• Oversee purchase order (PO) creation and approval processes for all media buys 
• Monitor performance of direct buys, adjusting strategies as needed to optimize spend and impact 

Testing and Ideation 

• Comfortable running A/B tests on creative, copy, targeting, and landing pages to uncover findings for campaign development 
• Adjust bidding strategies and budgets 

Analytics and reporting 

• Track and analyze campaign data to uncover insights 
• Strong data story telling skills with the ability to show correlation within data patterns

 Collaborative 

• Ability to work with multiple disciplines to get the job done 
• Support ABM initiatives with paid campaigns