Position Overview

Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are building a best-in-class team to drive the growth of the Asset Management Group (AMG) division, inclusive of Private Bank and Institutional and Asset Management businesses. We are seeking a highly motivated and experienced wealth management Marketing professional to join our team and drive marketing strategy and innovation for the AMG business. If you are passionate about building high-performing teams, driving measurable business impact and growing strategic business segments in the wealth and asset management space, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

Position Summary: As the Head of Private Bank and Asset Management Marketing, you will lead a lifecycle marketing team building PNC’s brand in the wealth and asset management industry, while driving new acquisitions and growth of the existing client base. This role interfaces directly with senior leadership across the Bank to align on strategic growth opportunities and build and deliver and innovative marketing strategies.

This role requires a strategic thinker who can balance creativity with a keen analytical mindset to optimize our marketing processes and maximize ROI. This leader will work in deep partnership with the Brand team in activating the recently relaunched PNC master brand through the AMG businesses. This role is a great opportunity for a leader with strong wealth management experience, who is a change agent and ready to chart a new path forward for the AMG business on its growth journey ahead. The ideal candidate will excel in the following areas:

• Innovative Thought Leadership: the ability to influence the growth of the business by connecting high-impact marketing strategies to business outcomes and to challenge convention and bring new ideas to the table

• Storytelling: the ability to tell a compelling story about marketing strategy and impact across audiences; from senior executives to working members of the team, this leader will inspire and rally the organization behind the vision for AMG marketing success

• Data-Driven Problem Solving: a strong understanding of Marketing measurement and the ability to tie marketing results to business impact; using data and outcomes to prioritize marketing strategies and create accountability for high-impact marketing delivery against business objectives

• Sales Enablement & Content Strategy: deep experience building Brand and Marketing strategies to support sales enablement and content strategy to build awareness, generate leads and support clients through the lifecycle of need.

• Collaboration & People Leadership: track record building high performing teams and developing top marketing talent; working seamlessly across org lines to create a “one-team” approach to supporting business outcomes and driving engagement and high-impact partnership across Marketing and partner teams

This position is primarily based in a PNC location, Pittsburgh, PA; Cleveland, OH; Chicago (Downers Grove), IL; Houston, TX; or Philadelphia, PA/Wilmington, DE; Atlanta, GA; Charlotte, NC; or Washington, DC. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at the manager’s discretion.

Job Description

• Establishes the overall direction in connection with the vision. Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results.  Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners.  Ensures team proac