Senior Manager, Marketing

How You’ll Contribute

Who We Are
The National Geographic Society headquarters, based in Washington, D.C., is undergoing a significant renovation project on its campus (called Base Camp), which will be completed in 2026. Components of the new guest experience will include a state-of-the-art pavilion entrance, auditorium, iconic photo gallery, exhibition space, immersive walk-through attraction, retail, food and beverage, education center, archives, tours, and exciting new event space. A fully sustainable, on-brand hotel may also be built and operated by a third party on the campus. The capstone of the renovation is a one-of-a-kind nighttime experience in the courtyard.

The Strategy and Revenue Team is responsible for creating the overall business strategy of all revenue streams on campus that meet or exceed gross and net revenue targets across all business lines including, but not limited to ticketing sales, tours group sales, food and beverage, retail, event rentals, and event programming.

The Senior Marketing Manager will report to the Senior Director of Marketing. Working with the Marketing Manager, Web & Email, this position will play a critical role in managing and implementing the marketing strategy for our earned and paid media. The Senior Marketing Manager will also be instrumental in ensuring the department achieves or surpasses the yearly attendance and admissions projections. The Senior Marketing Manager will be responsible for the project management of our marketing strategy. This position requires meticulous attention to detail, collaboration with colleagues at all levels of the organization and external vendors and partners, and a proactive approach to work with a positive mindset.

Your Impact

Responsibilities Include:

• Lead and mentor the Marketing Manager, Web & Email and collaborate with the Marketing Manager, Social & Engagement (who reports to the Sr. Manager of Content & Creative) to ensure cohesive marketing execution.

• Develop integrated marketing strategies that align paid, owned, and earned media efforts to drive attendance and engagement.

• Act as a key bridge between Marketing Managers and external agencies, ensuring creative, messaging, and performance goals are met.

• Maintain cross-functional alignment across teams to ensure cohesive execution of web, email, and social campaigns.

Paid Media & Performance Marketing (45%)

• Oversee the execution and optimization of paid media campaigns (search, social, display, programmatic, OOH, etc.), working closely with agencies and internal teams.

• Serve as paid media strategist and subject matter expert to colleagues on the Campus and Engagement team, providing sound counsel on how to best approach and optimize multi-channel paid campaigns.

• Partner with Sr Director of Marketing Strategy to develop and manage a multi-million dollar paid media budget and spend on campaigns of varying size and scope, ensuring cross-platform audience reach, ensuring high ROI across marketing efforts.

• Analyze campaign performance data (ROAS, CAC, CTR, engagement, etc.) to drive strategic adjustments and enhance efficiency.

• Collaborate with the Senior Manager of Content & Creative to align creative assets with paid media strategies.

• Drive growth and optimization of paid media channels by setting goals on conversion and engagement strategies, impressions/total reach, and cost per click performance.

• Develop key campaign performance metrics and report results monthly to internal business units at NGS to help inform or revise current and future campaigns.

• Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.).

Email & Website Strategy Oversight (20%)

• Oversee email marketing performance, ensuring alignment with promotional and engagement goals.

• Guide the Marketing Manager, Web & Email in implementing SEO best practices, UX enhancements, and landing page optimizations.

• Ensure website content and paid media integrations drive conversions and engagement.

Cross-Department Collaboration & Campaign Development (20%)

• Work with the Senior Manager of Content & Creative to ensure cohesive messaging across all digital channels.

• Partner with guest experience, membership, ticketing, and revenue teams to support marketing init