Sr. Analyst Marketing Analytics

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

• Provide timely insights and analytical support to internal business stakeholders (including segment marketing, marketing operations, merchandising, sales, etc.) to drive marketing effectiveness.
• Define testing strategies across marketing vehicles and develop roadmap in alignment with overall corporate and financial objectives.
• Measure incremental sales and margin through improved testing and reporting.
• Build trusted relationships and partnerships with Marketing, Operations and Sales teams
• Define testing & learning objectives with business partners to build A/B Test designs and develop solutions for data/reporting needs including pre-test analysis and synthesizing the results/recommendations.
• Oversee development of analytical insight by creating and implementing experimental designs and measurement plans to optimize marketing strategies. 
• Provide analytical-based recommendations that drive our organization's success. Gather and analyze data, consistently offer insights that guide our strategic decisions and business growth.
• Develop and implement improvements to the analytics and reporting process, including data acquisition, data preparation, measurement methodologies, and reporting.
• Create data-driven analyses and data visualizations utilizing tools such as SQL, Python, Microsoft Excel, PowerPoint, Tableau, and other relevant software to effectively convey meaningful insights.
• Demonstrate the capability to simplify intricate measurement concepts and analytical outcomes by employing visualization and storytelling techniques for clear and effective communication.

What you bring to the table:

• Proficient with relational databases and big data structure. Ability to identify and diagnose data inconsistencies and errors, to reconcile data from multiple sources.
• Able to balance multiple analytical projects, partners, and timelines, to work both independently and as part of a team. 
• Exceptional oral and written communication skills; ability to communicate to the senior executive level.
• Familiar with sales operations, email, and direct mail marketing operations. 
• Strong understanding of data driven marketing, campaign analysis and customer analytics.
• Strong problem structuring/solving skills – including data structuring, quantitative reasoning, and mathematical analysis to examine and interpret data.
• Experience presenting analytical findings to audiences at all levels.
• Ability to concisely explain complex analytical finding to non-analytic peers.
• Experience working across multiple teams in an organization to achieve a joint goal.

What’s needed- Basic Qualifications:

• 8+ years of marketing analytics experience, preferably involving email and digital channels.
• 5+ years of hands-on experience of data analysis, using quantitative analytics tool (SQL, Python etc.)
• Skilled with data visualization tool (Tableau) or similar.

What’s needed- Preferred Qualifications:

• Highly proficient use of SQL, Python, Microsoft Excel/PowerPoint for data extraction, manipulation, and communication.
• Extensive hands-on experience and in-depth knowledge with experimental design and statistical testing.
• Proficient with relational databases and big data structure. Ability to identify and diagnose data inconsistencies and errors, to reconcile data from multiple sources.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

 

Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services.