SVP, Commercial Strategy - Job ID: 770

We’re hiring a Senior Vice President / General Manager to lead the KapEx Initiative, a newly created growth vertical aimed at unlocking strategic revenue through partner-sourced lead acquisition and marketplace monetization. This executive will own the business strategy, P&L, and go-to-market execution of KapEx from inception through scale. The KapEx initiative launches a high-impact SMB Lending Exchange platform aimed at maximizing lead monetization, improving on-balance sheet conversion, and creating a scalable partner distribution network. This is a foundational leadership role reporting directly into the senior executive team.

The ideal candidate will bring deep experience in digital marketing, business development, and P&L ownership, especially in fast-paced, performance-driven environments. They will be responsible for building the partner ecosystem, monetization model, go-forward operating plan, and execution engine to help Kapitus scale originations and non-lending revenue streams.

The individual will be responsible for identifying, prospecting, onboarding, and managing external partners (referral sources, strategic partners, publishers, and affiliates) to drive consistent lead and submission flow into Kapitus. Their role will directly support revenue generation by growing the partner-sourced channel and improving monetization of sourced leads on the back end through a marketplace model.

What you’ll do:

Objectives

• Evaluate and optimize Kapitus’ current lead funnel and monetization practices
• Build a partner-facing digital concierge and lead routing engine to support dual monetization: direct funding and third-party lead sales
• Develop pricing and distribution logic to increase internal revenue while maximizing partner value
• Lead partner acquisition, onboarding, and submission flow management to create a dynamic network of external originators
• Integrate robust feedback loops to optimize lead quality, partner performance, and monetization logic
• Provide access to sales, tech, and marketing stakeholders for integration
• Assign internal resources to support onboarding, tracking, and routing logic
• Share existing data insights and historic lead performance
• Designate an executive sponsor to ensure organizational alignment

Core Responsibilities of BizDev/Partnerships Lead

• Inherit a foundational team composed of a Direct-level business development leader, their direct report, and an account manager focused on partnerships and deal flow
• Identify, prospect, and close new lead generation and submission partners
• Conduct diagnostic of current referral and lead flows
• Map and prioritize external partner targets based on volume potential and technical fit
• Build and maintain onboarding processes and monetization terms by partner type
• Collaborate with internal tech, product, and credit teams to support clean handoff and submission processing
• Monitor and optimize submission flow from external sources to improve fund rate and downstream performance
• Analyze opportunity cost of internal versus external lead outcomes
• Profitably scale the team beyond the inherited structure in alignment with increasing volume, complexity, and gross revenue targets
• Present a detailed partner acquisition strategy, including:
  • • Use of LinkedIn and outbound email sequences
    • Targeted attendance at industry conferences
    • Cold outreach via SDRs or an outsourced appointment setting firm
    • Marketing collateral and landing page strategy to support inbound interest

Platform Components