Senior Product Marketing Manager

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

This role will be responsible for utilizing marketing insights to help drive degree pipeline research, strategy, and progress. This individual will serve as a lead and key collaborator with the Partnership and Sales teams, both in a proactive way creating target lists of goal programs as well as reactively analyzing inbound degree leads. This individual will also work closely with Finance to iterate on program rubrics and models, and other teams on Marketing and Data Science to create more self-service tools that can benefit the degree pipeline. This role will also be responsible for improving the quality of marketing insights provided for sales conversations, including but not limited to: tuition and competitor scans, tracking new disciplines and marketing trends in established disciplines, and vertical deep dives.

Responsibilities Include, But Are Not Limited To:

• Marketing Insights for Pipeline Development: Using market knowledge, develop target lists of ideal programs, as well as feature checklists for each vertical to help guide partnership conversations 
• New Program Pricing and Product Strategy: Develop standard analytical frameworks to identify product fit, ways to optimize potential programs 
• Research and Deep Dives: Create deep-dives in most important disciplines to help bolster level of sales conversations by expounding on trends in labor market, education market and competition, internal marketing insights
• Cross-Functional Collaboration: Ensure that marketing, finance, data science insights are being shared with partnerships, and turned into dashboards, rubrics, etc that are useful for partnerships 
• Ad-HocSales  Support// Dedicated representation of marketing team for pipeline or existing partner callscalls, other needs that arise for partnership team 

Things That Should Be In Your Background:

• Bachelor’s degree or equivalent work experience; Master’s degree a plus
• At least 5 - 7 years of relevant work experience
• A clear understanding of the higher education landscape
• 5+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy
• Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels
• Demonstrated organizational skills, and ability to work independently and autonomously

Other Attributes That Will Help You In This Role:

• Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
• Strategic and tactical problem solver including facility with using data and analytics
• Meticulous attention to detail
• Proven ability to influence cross-functional teams without formal authority
• Ability to thrive in an environment of constant change 
• Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand through to completion
• Ability to thrive in a complex and often ambiguous environment, to build recommendations to team members and management
• Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-bases that support recommendations to team members and management
• Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand

Working Conditions 

May require occasional travel to HQ if remote; NYC or partner universities.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two to three days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to w