Specialist, New Stream Media

Company Description

Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oréal, Universal Orlando Resorts and the American Cancer Society.

Job Description

Media Services plans and serves display (or "banner") ads across web, mobile, video (i.e. YouTube), and social media networks (i.e. Facebook). The purchasing of ad space is managed through a Demand Side Platform where you can control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with display ads make them a powerful way for companies to reach potential customers. Media Services Specialists at Merkle focus on the planning and optimization of this media across these different channels. They focus on display/banner ads and social, but also work with mobile demand side platforms, video display side platforms and direct publisher (traditional planning) based buying. You will create dynamic advertising strategies by combining your strengths in planning, analysis and creativity to reach clients' goals.

• Organize and be responsible for campaign planning, set-up and management across a variety of vendors and platforms

• Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings

• Maintain awareness of new marketing platforms

• Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations

• Analyze campaign performance and provide optimization recommendations

Qualifications

• Bachelor's degree in a quantitative, marketing, or related discipline

• Comfortable working in a startup environment with changing workflows

• Be able to explain complicated concepts to others

• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables

Preferred:

• Experience working in DSPs, especially DV360, and Social Platforms (Facebook and Pinterest)

• Shopper, CPG or retail media planning experience

• Experience with platforms such as CitrusAd, Criteo, or PromoteIQ

Additional Information

The anticipated salary range for this position is ($50,000). Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu  Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation i