NA Oral Care Retail Media Trader
Procter & GambleAbout the role
Job Location
MASON BUS AND INNOVATION CTRJob Description
P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.
The Opportunity:
We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face. We are seeking a Retail Media Trader to join our Oral Care team in Mason, OH.
Key Responsibilities:
Manage North America Oral Care Retail Media campaigns across top retailers, owning the campaigns from creation, through to ongoing optimization to deliver aligned media and sales KPI’s. Responsibilities include:
Search Strategy & Activation
- Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
- Own keyword and product targeting strategies across priority platforms
- Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search strategy
Campaign Management & Optimization
- Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements
- Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales
- Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners
Performance Measurement & Insights
- Monitor and analyze performance using platform reporting, dashboards, and internal tools
- Identify trends, risks, and opportunities across keywords, products, and retailers
- Deliver clear performance readouts and actionable insights to internal stakeholders
Cross-Functional Collaboration
- Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies
- Collaborate with creative teams to ensure assets are optimized for search performance
- Work with agency partners (where applicable) to ensure best-in-class execution and governance
Financial & Business Management
- Manage search budgets with discipline, ensuring efficient investment and accurate forecasting
- Support annual planning, quarterly phasing, and in-year reallocation decisions
- Contribute to test-and-learn agendas to drive continuous improvement and innovation
The Ideal Candidate
The ideal candidate will demonstrate a strong eagerness to learn and grow professionally and possess excellent communication skills—both written and verbal. This role is perfect for those with passion for innovation and problem-solving, along with a proactive attitude and the ability to adapt to new challenges. Join us in this dynamic environment, where your contributions will make a real impact as part of a collaborative team!
Job Qualifications
Required Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, Media Operations or a related field.
- Experience in one of the following areas:
- Digital Commerce, retail media, or paid search (Amazon experience strongly preferred).
- Hands-on experience managing search campaigns within major eRetail platforms in US and Canada.
- Strong analytical skills with the ability to interpret performance data and translate insights into action.
- Proficiency in Excel and performance reporting tools.
- Ability to work 3 days per week out of our Mason, OH office.
- Ability to travel as required in role, approximately 10-20% of the time.
Preferred Qualifications
- Experience working with CPG, consumer goods, or omnichannel retail environments.
- Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media).
- Experience managing agencies or external partners.
Just so you know:
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and
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