Sr. Digital Media Specialist

The Microsoft Global Media Team is responsible for planning, activating and fiscally managing all media spend across Microsoft. The team works across a broad group of internal Microsoft products and business groups, driving business impact by leading the development of innovative and world-class media strategies designed to meet our stakeholders’ unique business goals.

The team’s responsibilities extend to driving market intelligence and contributing to Microsoft’s media innovation across media channels and ad tech. We are seeking a passionate and inspired media professional to join the Demand Gen Media team within Global Media.

The ideal candidate will have expertise in the media landscape, with a focus on demand generation, lead generation and account-based marketing (ABM). In this role, you will manage paid media strategy, planning, and execution for lead generation and account-based marketing campaigns supporting Microsoft’s commercial products portfolios.

You will partner closely with various internal teams across Microsoft to achieve meaningful and successful results for our stakeholders.

Our team is committed to ensuring our teammates create a welcoming, inclusive environment where everyone can be their full selves and deliver their best work. We work hard to provide all teammates with the opportunities to:

• Work in a world-class team of media professionals that will help you grow your career

• Be part of a dynamic community that will enable you to learn, collaborate, and contribute

• Contribute to and create a diverse and inclusive culture where everyone can bring their full and authentic self, where all voices are heard, and where everyone does their best work as a result.

We are looking for someone who is enthusiastic about paid media, wants to develop and contribute to the continued evolution of the media marketplace and media industry best practices, willing to learn and apply a growth mindset, and enjoys partnering across teams. Come join a collaborative, diverse and inquisitive team that is focused on testing new ways to understand how to drive impact with our consumers.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond

Responsibilities

Paid Campaign Strategy, Execution, & Performance Management

• Help Microsoft achieve commercial demand generation business goals by leading the development of innovative performance media strategies and plans, working with our agency to ensure accurate media execution and optimization, and delivering campaign reporting and insights to stakeholders.

• Apply your knowledge of paid media to recommend plans that deliver efficient and effective media mixes, innovation and testing that achieve campaign goals.

• Utilize analytics and data insights to drive media performance.

• Ensure fiscal compliance by partnering closely with internal and agency finance and media partners to ensure all campaigns stay within budget parameters and comply with finance requirements.

• Ensure accurate campaign creative delivery, tagging, naming conventions, and brand safety protocols by coordinating closely with stakeholders, ad operations, and agency teams.

• Stakeholder Management & Communication

• Build strong relationships with internal Microsoft marketing product teams to learn and understand their business objectives and campaign goals.

• Inspire other team members to collaborate effectively together and work across campaigns to develop a seamless consumer journey.

• Media Industry Expertise & Innovation

• Demonstrate interest and understanding of media trends across demand generation and media landscape, content syndication, social, display, audio, search and programmatic tactics and the unique role each one should play to deliver meaningful media efforts grounded in audience insights, data, and measurement plan.

• Help advance Microsoft’s thought-leadership and testing within ad/media/data landscape to combat industry challenges.

• Embody our Culture and Values

Qualifications

Required/minimum qualifications

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or relat