Director, Product & Partner Marketing

Company Description

Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for the past three years. It has over 600 employees with offices domestically in NY, MD, CO and CA and internationally in India and EMEA.

Job Description

The Director, Product & Partner Marketing will be responsible for driving the go to market (GTM) offerings, capabilities, and messaging that will help Blend360 establish itself among partners and Fortune 500 brands. Reporting to the Head of Partners & Alliances, your primary responsibility will be to work closely with the Business Intelligence, Data Science, Data Engineering, and Partner & Alliances practice leads to identify, design, articulate, and then evangelize our differentiated professional service offerings. In addition, these professional service offerings will need to be wrapped around our Strategic Partners’ (Databricks, GCP, AWS, Snowflake, Tableau, CDPs) product offerings so that we can accelerate our services to their clients.

• Work closely with practice leads to identify which professional service offerings can be packaged as repeatable products, and wrapped around which partners’ solutions
• Work closely with marketing to identify our ICP and customer buyer profiles
• Tailor our service offerings by practice area, partner, and ICP profile
• Serve as an evangelist and thought leader that inspires; teaching others, creating content, and speaking internally/externally as a subject matter expert.
• Support the business to effectively communicate our value proposition and enable our sales, delivery, and partner teams
• Owned deliverables include positioning, core messaging, naming, product demo, sales tools & collateral, case studies, white papers and campaigns
• Define partner joint messaging, content, enablement, and lead generation programs with strategic partners by deeply understanding the needs of each partner segment
• Lead research initiatives that help us make informed business decisions around positioning, packaging, competitive intelligence, campaign and messaging.
• Lead and evolve the Product and Partner Marketing teams

Qualifications

• Equivalent of 12+ years' experience managing and mentoring a product marketing team in either an enterprise data tech or professional services/Consulting/SI firm
• Product familiarity with Databricks, GCP, AWS, Snowflake, and/or CDP platforms strongly preferred, and comfort with enterprise data tech products in general required
• Experience working within a professional services firm required
• Experience operating internal Sales Enablement for sellers and client delivery
• Prior experience building diverse teams with a strong sense of mission and belonging
• Comfortable operating in cross-matrixed organizations
• Strong influence, communication and interpersonal skills
• Experience building trusted relationships with executive sponsors, partners and end users

The starting pay range for this role is $140 - $200k. Actual compensation within the range will be dependent on several factors including but not limited to skill set and experience, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance.

BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. Benefits you can look forward to: medical/dental/vision insurance, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs. 

You may also be eligible to participate in our discretionary annual incentive plan. Awards, if granted, are reflective of individual, division, and company performance. 

Additional Information

A diverse workforce is a strong workforce

To deliver growth at BLEND360 and for our clients, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team. 

This is not the work of the moment, this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire.