Director of Marketing

<h3><strong>Position Overview</strong></h3> <p>As Director of Marketing reporting to the CEO, you will be responsible for building and executing Ombud's marketing strategy during a transformative growth phase. This hands-on leadership role requires both strategic vision and tactical execution to drive demand generation, establish our market position, and support pipeline creation. You will craft our narrative, build our marketing foundation, and create scalable programs that deliver measurable business results with limited resources.</p> <h3><strong>Key Responsibilities</strong></h3> <h4><strong>Demand Generation &amp; Pipeline Creation (40%)</strong></h4> <ul> <li>Design and execute multi-channel demand generation strategies</li> <li>Build and optimize lead generation programs driving qualified opportunities</li> <li>Develop and manage marketing campaigns across digital channels</li> <li>Create and implement account-based marketing initiatives</li> <li>Own MQL targets and conversion metrics</li> <li>Establish marketing attribution and ROI measurement</li> <li>Drive pipeline growth supporting 40%+ ARR increase</li> </ul> <h4><strong>Brand Positioning &amp; Messaging (25%)</strong></h4> <ul> <li>Define and evolve our market positioning and messaging</li> <li>Craft compelling narratives around our AI-powered solutions</li> <li>Develop competitive differentiation strategies</li> <li>Create sales enablement materials that articulate our value</li> <li>Oversee website and digital presence optimization</li> <li>Build analyst and PR relationships</li> <li>Establish Ombud as a thought leader in our space</li> </ul> <h4><strong>Content Strategy &amp; Thought Leadership (20%)</strong></h4> <ul> <li>Develop a comprehensive content strategy aligned with buyer journey</li> <li>Create high-value content that addresses prospect pain points</li> <li>Establish thought leadership in enterprise sales and AI automation</li> <li>Build scalable content creation processes</li> <li>Implement content distribution strategies across channels</li> <li>Drive engagement through targeted content campaigns</li> <li>Measure content effectiveness and optimize accordingly</li> </ul> <h4><strong>Marketing Operations &amp; Analytics (15%)</strong></h4> <ul> <li>Build marketing technology stack and infrastructure</li> <li>Implement data-driven marketing processes and analytics</li> <li>Establish marketing KPIs and reporting cadence</li> <li>Manage marketing budget and resource allo