Director, Device Marketing Partnerships

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

The Director (Non-MVPD), Device Marketing will report into the Sr Director of Device Marketing at Peacock and will be responsible for leading the paid and earned media strategy across Peacock’s streaming distribution partner platforms. The role will work closely with Peacock’s Insights team, Media Planning team, Partnerships team, and media agency to drive subscriber growth across our non-MVPD partnerships (e.g. mobile, streaming players, smart TVs, and gaming consoles) This is a high-profile, partner-facing role with touch points across Peacock and the larger NBCU enterprise.  

Additional Responsibilities Include

• Lead a team who. responsible for the media planning, trafficking, and execution of media inventory, as well as manage co-marketing initiatives as part of the distribution partnership.
• Provide consultative and strategic input into the greater paid media plan across marketing teams
• Establish, implement, and measure the effectiveness of partner campaigns that drive awareness for subscriber acquisition, engagement, and retention.
• Develop strategic marketing roadmap for each partner. Identify KPIs, define annual objectives, and deliver a plan to optimize campaign efficiency.
• Support Peacock’s major content tentpoles, including Original Content, Movies, Sports, Live Events, and Acquired Series.
• Collaborate with subject matter experts across the business to deliver a best-in-class experience to prospective, active, and former customers

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $140,000 - $170,000 (bonus eligible)

Qualifications

• 6+ years of Device/OTT/CTV media experience; prior people management skills a plus
• Strong knowledge of the OTT landscape (mobile and/or 10’)
• Prior experience in managing and executing on-platform offers  specifically with OTT/CTV inventory
• Performance marketing and brand experience within media and entertainment industry

Desired Characteristics

• Strong partner engagement skills with the ability to develop relationships, and strengthen existing partner relations
• Organized and structured, ability to reliably deliver on plans and forecasts is critical
• Highly strategic and experienced in leading cross-functional teams to orchestrate, collaborate, and successfully seize opportunities
• Excellent communication skills, confident in managing, influencing and growing relationships with stakeholders internally and externally
• Comfort with a fast-paced, always-on, start-up environment
• Familiarity with negotiating, understanding, and enforcing contracts
• Analytical skills, with the ability to build and present business cases to senior leade