Owned Channels Marketing Manager Senior - Email, Direct Mail and Website

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

Seeking a highly organized and detail-oriented Owned Channels Marketing Manager Senior for our Marketing Operations team.  This role sits at the intersection of marketing campaign execution and risk management and plays a critical part in ensuring that marketing campaigns meet internal standards, risk and compliance requirements and customer expectations. You will serve as a bridge between cross functional marketing and technology enablement teams to drive process improvements, risk mitigation strategies and RCSA readiness. 

Key responsibilities include:

• Develop, implement and maintain control processes for owned channel marketing activities
• Ensure marketing campaigns are compliant with applicable compliance regulations and internal policies
• Conduct risk assessments and deep dive on campaign execution processes for all owned channels (e.g. email, direct mail, .com/mobile)
• Provide advisory support to marketers during campaign strategy planning and execution
• Identify and document control gaps and work with stakeholders to implement remediation strategies.
• Drive standardization and documentation of marketing processes, controls and workflows.
• Support development and implementation of automated controls and governance tools.
• Partner with marketing campaign managers to embed controls into campaign planning and execution.
• Lead training sessions and create materials to promote a culture of risk awareness and compliance within the marketing organization.
• Prepare documentation and evidence to support control testing and audit reviews

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

• Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management and / or provides leadership and guidance in the development and execution of marketing campaigns and go-to-market plans, identifying opportunities and potential solutions.
• Synthesizes analyses, identifies root causes, and develops and recommends key work products.
• Applies mathematical and statistical concepts to effectively gather and interpret data, performing gap analysis on external and internal business environments and member data and / or leads the facilitation and maintenance of data in internal systems and/or campaign planning tools.
• Evaluates technology and products for trends, strategic vision and scalability and / or leads team members to facilitate delivery of a project or campaign, effectively managing agency to ensure alignment with goals and priorities.
• Provides guidance in a process management role through the creation, monitoring and execution of new processes, in addition to enhancements to current processes with little or no supervision.
• Guides team members in the development and delivery of their work products.
• Serves as a resource to team members on escalated issues of an unusual nature.
• Applies knowledge of marketing principles to independently complete complex work assignments and problem resolution.
• Applies advanced knowledge of the business, its products and processes.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 6 or more years of relevant business support and / or general analysis experience.
• Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Advanced knowledge of relevant industry data sources.

What sets you apart:

• Strong understanding of owned channels campaign execution within a highly regulated environment.
• Experience with owned channel process improvements and automation.
• Knowledge and experience with owned channel