Senior Marketing Manager, Email

Company Description

Looking to level up your career by working with an ambitious global team? Want to play a key role in the success of a growing healthcare and technology company?

Our businesses – Press Ganey, Forsta and Rio SEO -- are breaking down silos to explore and understand the full Human Experience (HX) of our clients’ target audiences, which include patients, consumers, employees across an array of industries including healthcare, technology, retail, and consumer goods and services. We deliver groundbreaking experience and research technology, unmatched expertise, and real impact for ambitious leaders globally.

• Opportunity to work in a fast-paced, market leading SaaS company, with colleagues and customers from all over the world and an experienced executive leadership team
• Exciting challenges in an international environment
• Competitive salary and regular performance reviews
• Flexible location and Hybrid working environment – work some days from home
• Benefits like health care, annual bonuses, employee referral bonuses, Employee Support Program, Internal Mobility program and many more….

Job Description

As an Email strategist (reporting to the Senior Director of digital), this person will be responsible for the implementation and management of all facets of email communications. They will effectively manage the flow of strategy and deliverables to provide both proactive and reactive strategic marketing consultation to support business development, business lead engagement and sales initiatives. 

Accountabilities: 

This Email strategist’s mission is to get the most out of the email programs by translating complex data into actionable strategies. They will contribute to the success of Press Ganey, Forsta, etc. and the products and services we support by leading and delivering strategic consulting solutions which solve critical business problems across the email ecosystem. This position must maintain effective communication within the digital marketing team, but also advise and collaborate with key stakeholders on product marketing, client marketing, creative, events and brand teams. In addition, this role will provide training and assistance to lower-level associates when applicable. 

Expectations:

The Email strategist is expected to be the subject matter expert for all things associated to email marketing communication. You’ll refine the Press Ganey/Forsta/etc. email strategy road map, provide on-going strategic consulting across products and solutions for campaign initiatives, identify areas for optimization, develop email best practices, monitor market/channel/competitive trends, list management, and may be asked to build POVs/position papers on industry issues. Additional expectations include dashboard integration and email analysis to share reports which track the overall effectiveness for continued improvement of email initiatives.  

Qualifications

The ideal candidate has a bachelor’s degree in marketing or communications/journalism, 5 years of email marketing experience (B2B preferred). Additionally, we’re looking for strong written, verbal and analytical skills to align global best practices and strategic priorities among marketers, business leaders and agency partners, and the ability to create an environment where all are encouraged to constructively challenge ideas/decisions.  

• Salesforce Certified 

• Marketo or Hubspot 

• HTML 

• Data Dashboard experience  

• Experience in using Project Management Tools (Asana preferred) 

• Microsoft Suite Products 

Additional Information

All positions at Press Ganey require an applicant who has accepted an offer to undergo a background check. The specific checks are based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Press Ganey, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Press Ganey's employment policies. You will be notified during the hiring process which checks are required for the position. 

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and bas