Senior Manager, Integrated Marketing

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

Rent the Runway is looking for a Senior Manager, Integrated Marketing to join a fast paced, growing marketing team.  You will be responsible for developing and executing an overarching content strategy for RTR that supports elevated, always on, evergreen storytelling across all marketing channels, resulting in a creative, cohesive story that drives traffic, engagement, and brand equity.  You understand that creativity is at the center of today’s successful brands and have been a part of a brand/agency that has pushed the boundaries to stand out.  

What You’ll Do:

• Create an evergreen GTM calendar that aligns with the seasonality of our members, our fashion merchandise to introduce, storytell and excite new & existing members on what to rent for the season.  
• Develop, write and refine creative briefs that capture the essence of marketing strategies, ensuring alignment with brand guidelines and target audience relevance.
• Partner with the marketing organization to create strong content plans that will help support marketing strategies across all customer touch points and channels.  Must have experience and knowledge across organic social media, email, paid channels and on-site.  
• Work closely with the fashion team on translating assortment goals into storytelling prioritization from a seasonal and weekly standpoint.
• Collaborate with digital merchandising, all channel marketing, and design to pull together holistic seasonal shoot requests that map back to product volume as well as market opportunities
• Manage and design marketing presentations and playbooks for cross-functional alignment as well as leadership visibility
• Build compelling sets of stories leveraging the content produced by creative to support product launches; quick to adapt and implement learnings from customer responses and changes in cultural zeitgeist
• Actively participate in cross-functional brainstorming sessions to develop cut through narratives and blue sky ideas that can change the conversation around our brand
• Leverage customer insights, social listening, fashion/beauty/culture trends to develop an understanding of what is most relevant to our audiences; share it generously with teams
• Contribute as a key player on the marketing team, helping to shape the future of RTRs brand and its impact on the consumer landscape

About You:

• 5+ years experience working on end-to-end integrated campaign strategy & execution
• Must have content brand experience and a deep understanding of the marketing channels that drive growth and engagement.  
• Passionate about fashion, luxury, beauty, and environmental responsibility
• A deep knowledge of the ‘new’ fashion, publishing and lifestyle verticals as it pertains to creative excellence, storytelling and how strong, meaningful creative can drive growth, loyalty and brand affinity
• Excellent written and verbal communication skills with an extremely disciplined and high attention to detail
• Experience leading and partnering across a larger marketing organization
• Comfortable dealing with ambiguity, able to quickly pivot when needed, and willing to take creative risks.
• Comfort with being uncomfortable and willing to take creative risk

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents + flexible return to work program