Brand Marketing Manager

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

Responsibilities

• Embrace LG’s consumer experience marketing strategy built on a data-driven marketing mindset
• Supports the Sr. Brand Marketing Manager and partners with cross-functional marketing teams to plan, develop and execute end-to-end integrated campaigns.
• Deploy integrated marketing communication campaigns across all elements of the marketing mix from advertising to in-store, leveraging Paid, Owned and Earned channels.
• Lead commercialization of new product launches, translating functional and technical specs in to compelling and differentiated consumer propositions, across key kitchen appliance categories.
• Manage new product launch asset toolkits to drive consistency of omni-channel communications, with a key focus on lg.com.  
• Ability to report, analyze and optimize marketing campaigns throughout the year to drive actionable insights for future initiatives.
• On-going monitoring of brand and lg.com metrics, identifying opportunities and risks.
• Monitors competitive landscape and identifies implications, potential business impacts.

 

Qualifications

• Bachelor’s degree in marketing or related field with 7+ years of digital marketing, marketing execution and/or new product commercialization with a proven track record of results.
• Experience in developing and deploying integrated marketing campaigns, including executing against marketing and business strategies, aligning internal teams, monitoring performance, measuring results and campaign recapping.
• Ability to develop and present compelling, engaging and polished PowerPoint presentations that inform, inspire and influence.
• Ability to distill data and complex business issues into effective storytelling that clearly articulates solutions, opportunities and recommended action.
• Strong attention to detail. Ability to tightly manage timelines and budgets.
• Ability to quickly learn new systems for project and asset management.
• Attention to detail and project management know-how to ensure flawless marketing execution
• Entrepreneurial courage and accountability
• Creative problem solver
• Knowledge of culture, trends
• Excellent written and verbal communication.
• Digital mindset. Experience in developing multi-channel/integrated campaigns
• Responsiveness and strong follow-through skills
• Resilient - Able to work in a fast paced environment and can pivot quickly based on changing business needs and macro trends.

 

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Recruiting Range$115,000—$135,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.  
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:  

• Eligible for the relevant benefit programs offered through our partner agencies.

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