Field Marketing Manager

Job Location: Fully remote. Candidates must reside and work within the United States.

Job Overview:

At Lexia Learning, a Cambium Learning Group company, we change lives through the power of  literacy and language acquisition. Our mission-driven team helps more than 5 million students learn to read through innovative, research-based technology solutions.

 We are seeking an experienced and driven Field Marketing Manager, Central Domain to join our Strategic Marketing team. This role reports directly into the Director, Field Marketing and Regional Demand Generation. 

In this role, you will own marketing execution for assigned states, collaborating closely with Sales and other marketing business units to build and deliver high-impact, localized programs that drive pipeline growth, accelerate adoption, and expand Lexia’s presence across K–12 districts.

Job Responsibilities:

• Drive Local Engagement: Align regional marketing initiatives to state strategies and revenue goals, leading timely and high-impact programs such as License to Hunt, Funding, and Adoption to accelerate awareness and opportunity creation.
   

• Develop Regional Marketing Plans: Build and execute comprehensive regional marketing strategies tailored to priority states, leveraging data and insights to inform priorities.
   

• Execute Local Programs: Plan and deliver integrated field marketing programs that include:
   

  • Local and state-level conferences, summits, and forums

  • Regional and state association sponsorships

  • In-person and virtual field events

  • Time-sensitive local campaigns and promotions

  • Regionalized email and social media campaigns
     

• Build Regional Awareness: Identify and execute opportunistic and timely regional campaigns through traditional and digital channels to strengthen portfolio awareness and generate leads.

• Collaborate Cross-Functionally: Partner with key go-to-market departments including but not limited to: field sales, product marketing, content marketing, and sales leadership to ensure content and messaging are relevant, impactful, and aligned to local market needs.
   

• Optimize and Report: Measure the effectiveness of programs, analyze campaign performance, and report on marketing’s contribution to pipeline creation, lead quality, and ROI.

• Budget and Vendor Management: Help manage regional marketing budgets as it relates to sponsorship and associations, local events (both sponsored and owned); and ensure efficient resource utilization. 

• Customer-Centric Focus: Maintain a deep understanding of the K–12 education market and customer needs, adapting strategies to local contexts, continually deepen understanding of state specific persona specific needs and pain points. 

Job Requirements:

• Bachelor’s degree in Marketing or related field; advanced degree a plus

• 7+ years of progressive marketing experience, with at least 3 years in  field marketing roles

• Proven ability to develop and execute regional or state-level marketing campaigns that deliver measurable results

• Strong collaboration skills with experience partnering across various marketing and sales teams 

• Excellent project management skills with the ability to manage multiple priorities and deadlines

• Experience in education technology, publishing, or software marketing (K–12 preferred)

• Skilled in Salesforce and marketing automation platforms for campaign execution and performance tracking

• Strong written and verbal communication skills; adept at tailoring messaging to different audiences and regions

• Experience with integrated campaign planning and execution 

• Occasional travel (10%) to regional events and meetings

Attributes:

• Customer-Focused: Proactively identifies and meets the needs of internal and external stakeholders

• Innovative and Agile: Champions new ideas and adapts quickly to changing market conditions

• Self-Starter: Operates independently, takes initiative, and drives projects forward with minimal supervision

• Collaborative Partner: Bui