Senior Trade Show and Experiential Marketing Manager

Senior Trade Show and Experiential Marketing Manager

  

This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Job Description:

   

As a Senior Trade Show and Experiential Marketing Manager, you will develop and deliver strategic, high-impact Go-To-Market (GTM) trade show and experiential marketing programs. This outbound, customer-facing role focuses on driving brand equity, demand generation, and multi-channel integration across Tier 1 domestic and international industry events. Working across multiple teams and organizations, the position defines experiential marketing strategies and tracks closed-loop ROI to maximize corporate growth.

Applies advanced experiential marketing and event operations knowledge to solve complex business issues, serving as the organization’s subject matter expert (SME). This role frequently introduces cutting-edge event methodologies and leads large-scale, cross-functional project teams. Operating with significant independent judgment, this individual manages high-stakes vendor contracts and represents the brand directly to Tier 1 external customers, executives, and partners.

Core Responsibilities

• Matrixed Team Leadership: Direct and mentor a matrixed ecosystem of product marketing managers (PMMs), brand teams, partner organizations, and external creative agencies to ensure unified event execution. This is a highly creative and collaborative position.
• Trade Show Operations: Oversee end-to-end event logistics, general contractors, exhibit design houses, union labor regulations, and complex on-site schedules.
• Analytics & Performance Tracking: Using key performance indicators (KPIs) and benchmarks, implement closed-loop post-event analysis to quantify lead generation, pipeline acceleration, and return on investment (ROI).
• Brand & Content Integration: Oversee the translation of core product value propositions into engaging live activations, digital booth components, and interactive customer journeys.

Required Education and Experience

• Education: Bachelor’s degree preferred – but not mandatory (BA or BS) in Marketing, Communications, Hospitality Management, or a related field.
• Experience: 7+ years of event marketing experience preferred, with a proven track record of working on multi-million-dollar Tier 1 third-party trade shows.

Knowledge and Skills

• Trade Show Expertise: Mastery of event marketing principles, trade show ecosystem dynamics, contract negotiation, and exhibit house management.
• Financial Acumen: Advanced budget forecasting, vendor cost containment, and rigorous fiscal oversight skills.
• Cross-Functional Influence: Exceptional interpersonal and conflict-resolution skills, with a proven ability to align, lead, and influence matrixed, global, and virtual teams.
• Analytical Thinking: Sharp analytical capabilities to distill complex trade show data into actionable optimization plans.

Impact, Scope, and Complexity

• Impact & Scope: Owns the design and execution of experiential strategies that directly drive demonstrable corporate revenue, market share gains, and long-term partner engagement.
• Complexity: High. Navigates highly complex tactical, and strategic issues while managing competing priorities across internal global business units, external partners, and high-value end customers.

Health & Wellbeing

We strive to provide our team members and their loved ones with a com