Product Marketing Manager- Analytics Solutions

TransUnion's Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

As a Product Marketing Manager for TransUnion credit risk analytics solutions, you will be responsible for driving awareness and adoption of enabling technology and services for our global credit risk and analytic audiences. In this role, you will act as the champion to own and execute go-to-market initiatives which support the entire analytics lifecycle, from initial launch to scale and bundling. You will mastermind and oversee solution messaging and positioning, segmentation, competitive analysis, sales resources, and ideas (and content) to support marketing campaigns for the individual solutions.

What You'll Bring:

• 8+ years expertise in product marketing or related go-to-market experience in financial services and/or another industry leveraging B2B analytic solutions
• Strong project management, attention to detail and bias towards execution
• Experience with agile environments
• Experience with cloud-based/SaaS products
• Certified for product marketing by the Product Marketing Alliance (PMA) or Pragmatic 

·      

Impact You'll Make:

• Act as a primary consultant on product marketing/go-to-market matters adding deep levels of product knowledge and specialization
• Develop, execute, and evolve positioning and messaging for TransUnion’s analytic solutions and respective use cases among varying audiences (internal and external)
• Co-own go-to-market strategy with key stakeholders, being an active member in market validation and voice of customer programs, launch and campaign strategy, sales training, internal and external communications, and more  
• Define and track key performance indicators to monitor and enhance product marketing effectiveness
• Develop a subject matter expertise that positions you to “train the trainer,” making our solutions easy to understand and the obvious choice for customers, and continually level-up enablement resources
• Monitor the competition, owning battlecards, competitive defense and offense strategies, and developing differentiated messaging
• Align with Marketing on initiatives to support channel awareness, including campaigns, thought leadership, events, and research assistance
• Build strong relationships with partners across Solutions, Sales, Marketing, Market Strategy & Planning and other peers to collaborate and drive the GTM efforts and feedback loops
• Proactively identify and address complex issues related to the solution lifecycle including competitive intel, training gaps, communications, and messaging

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

<